Dr. Pujari teaches marketing Modules at masters’ and undergraduate level. He currently teaches International Marketing, Communication Persuasion and Media strategy and Consumer Psychology. His other teaching areas are, Retail Marketing, Consumer Behaviour, Sales Management and Services Marketing

Books Published

1. Adi Narayana Rao Uppu & Pujari VCSMR “Web Marketing – A Developing country perspective” ISBN 978-3-8443-1654-4, 2012 Germany
2. Pujari VCSMR “Customer Relationship Management in Service Sector” - ISBN 978-3-8465-1629-4, 2011, Germany.

Journal Publications

1. Rao UVA, Pujari VCSMR, & Rao G (2016) ““Brand Switching Behavior in Indian Wireless Telecom Service Market”, Journal of Marketing Management, volume 4(2), pp. 100-109.
2. Pujari VCSMR “Relationship marketing with loyalty programs in UAE retail market” International Journal on Customer Relations, Volume 1, Issue No. 1, 2013 ISSN: 2320-7515
3. Pujari VCSMR & D Srinivasa Rao “Encouraging Co-operative Learning among Students” Journal of Business Administration and Education Volume 2, No. 1, 2013 ISSN: 2201-2958.
4. Pujari VCSMR “Understanding Value: A Consumer Perspective in UAE Retail Market”, American Journal of Business and Management Volume 1, No. 4, 2012, Pages 190-195, ISSN: 2167-9606
5. Abdul Sattar Al Alusi  & Pujari VCSMR “A Framework for leadership in quality assurance and accreditation in higher education institutions”. GLOBUS, An International Journal of Management and IT in Volume 3, No 2, Jan-Jun 2012, pages 61-66.
6. Rao UVA & Pujari VCSMR “Identifying Customers Internet Usage Pattern” Journal Of Business And Behavioural Sciences, Volume 24, Number 1, Spring, 2012, Pages 154-163 ISSN: 1946-8113
7. Pujari VCSMR & UV Adinarayana Rao “Applying Servqual Model To The Dimensions Of Service Quality In Education Sector” International Journal of Excellence in Education, Volume 4, Issue 2, 2011, ISSN: 1993-8675
8. Rao UVA & Pujari VCSMR , Behavioral Aspects Of Netizens - A Study On Ras Al Khaimah, United Arab Emirates, Orient Journal Of Law And Social Sciences, Volume 5, Issue 3, February 2011, Pages 70 - 77, ISSN 0973-7480
9. Pujari VCSMR & Rao UVA, “A study on relationship marketing with special reference to the insurance sector” GLOBUS, An International Journal of Management and IT in Volume 2, No. 1, JULY- DEC, 2010, Pages 13-17, ISSN: 0975-721X                                             

Conference Papers

1. “Perception and acceptance of mobile banking in the United Arab Emirates” 16-18 Jan 2018. International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai, UAE.
2. “Brand Distrust Spill over on Country Image and Competing Brands During Brand Crisis : The Role of Consumer Nationality”  November 24-26^th, 2015. International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai, UAE
3. “A Quality Culture Framework on Leadership in Private Higher Education Institutions (PHEIs)” 18 -19^th February 2015. QQA's 3rd conference  of National Authority for Qualifications & Quality Assurance of Education and Training, Bahrain:
4. ‘Marketing focus on the browsing pattern of netizens’ 24-26 June, 2011. 14th Annual International Conference of the American Society of Business and Behavioral Sciences. Paris, France.