PhD in Marketing, Sungkyunkwan University (South Korea)

MSc in Marketing, Georgia State University (USA)

Awards and Achievements

• Certificate of Appreciation, Loyola Marymount University, USA (2017)
• Certificate of Appreciation, Pha Tang School, Laos (2017)
• Innovative Grant, Fund for Beyond Research Innovation and Development for Good Enterprises, the Ministry of Education, South Korea (2016)
• Certificate of Appreciation, Pha Tang School, Laos (2016)
• Top paper award, Services Marketing Association, South Korea (2014)
• Post-Doctoral Research Fund, National Research Foundation of Korea, South Korea (2014)
• Post-Doctoral Research Fund, Sungkyunkwan University, South Korea (2014)
• Best paper presentation award, Services Marketing Association, South Korea (2014)
• Best paper presentation award, Services Marketing Association, South Korea (2013)
• Top paper award, Services Marketing Association, South Korea (2013)
• Best paper presentation award, Korean Society of Consumer Studies, South Korea (2010)

Dr Jeongsoo’s research interests include branding strategy, consumer behaviour, digital marketing, and corporate social responsibility.

Selected Publications

• Han, Jeongsoo, Mina Jun, and Miyea Kim (2019), “The Impact of Online Community Engagement on Community Loyalty and Social Well-Being,” Social Behavior and Personality, 47(1). (SSCI Journal)
• Han, Jeongsoo, Mina Jun, Jeongsoo Han, Miyea Kim and Sukyoung Ki (2018), “Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness,” Sustainability, 10(11), 4076. (SSCI Journal, Impact Factor: 2.592)
• Jun, Mina, Miyea Kim, and Jeongsoo Han (2018), “Community Engagement and Community Identification in Social Community: Collective Efficacy as Mediator,” Asia-Pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 8(8), 767-774.
• Han, Jeongsoo and Seonjin Shin (2017), “Antecedents to Strong Identification with Fan Communities of Human Brands,” Korean Journal of Business Research, 32(2), 357-373.
• Jun, Mina, Chung K. Kim, Jeongsoo Han, Miyea Kim, and Joshua Y. Kim (2016), “Strong Attachment to Heroes: How Does It Occur and Affect People’s Self-efficacy and ultimately Quality of Life?,” Applied Research in Quality of Life, 11(1), 279-291. (SSCI Journal, Impact Factor: 1.528)
• Kim, Miyea, Chung K. Kim, Jeongsoo Han, Mina Jun, and Wooyeong Jung (2016), “The Effect of Economic Powerlessness on Symbolic Consumption,” Korean Journal of Consumer Studies, 27(6), 25-46. [Written in Korean]
• Kim, K. Chung, Jeongsoo Han, Mina Jun, Miyea Kim, and Jushua Kim (2016), “The Effects of Brand Attachment on Consumer's Quality of Life, beyond Brand Performance,” Korean Journal of Consumer Studies, 27(4), 131-152. (Corresponding Author) [Written in Korean]
• Han, Jeongsoo, Chung K. Kim, Mina Jun, Miyea Kim, and Joshua Y. Kim (2014), “Dark Sides of Engaging in Fan Community of Human Brand,” Asia Marketing Journal, 16(1), 133-148.
• Jun, Mina, Chung K. Kim, Jeongsoo Han, Miyea Kim, and Joshua Y. Kim (2014), “Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy: Hero versus Celebrity,” Asia Marketing Journal, 16(1), 101-116. (Corresponding Author)
• Kim, Miyea, Chung K. Kim, Mina Jun, Jeongsoo Han, and Joshua Y. Kim (2014), “The Effect of Consumers’ Powerlessness on Power Symbol Product Consumption: Focusing on the Moderating Effect of Materialism,” Korea Management Review, 43 (2), 329-351. [Written in Korean]
• Kim, Chung K., Mina Jun, Jeongsoo Han, Miyea Kim, and Joshua Y. Kim (2013), “Antecedents and Outcomes of Attachment toward Smartphone Applications,” International Journal of Mobile Communications, 11(4), 393-411. (SSCI Journal, Impact Factor: 1.742)
• Kim, Chung K., Jeongsoo Han, Mina Jun, Miyea Kim, and Joshua Y. Kim (2013), “How AMOREPACIFIC Became a Globally Successful Cosmetic Company through Unconventional but Sensational Marketing?,” Asia Marketing Journal, 14(4), 95-116. (Corresponding Author)
• Kim, Chung K., Mina Jun, Jeongsoo Han, Miyea Kim, Jungung Park, and Joshua Y. Kim (2012), “A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?,” Asia Marketing Journal, 14(3), 7-26
• Kim, Chung K., Mina Jun, Miyea Kim, Jeongsoo Han, and Jungwan Koo (2011), “A Literature Review on Mobile Service Marketing in Korea,” Services Marketing Journal, 4(1), 53-73. [Written in Korean]
• Kim, Chung K., Mina Jun, Miyea Kim, and Jeongsoo Han (2010), “Strong Attachment toward Human Brand: Its Antecedents and Implications for the Quality of Life,” Korean Journal of Consumer Studies, 21(4), 1-35. [Written in Korean]