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Staff Profile

Dr Jeongsoo Han FHEA

Biography

Dr Jeongsoo holds a PhD in Marketing from Sungkyunkwan University (South Korea) and an MSc in Marketing from Georgia State University (USA).

His teaching and learning interests include Marketing Management, Principles of Marketing, Marketing Research, Marketing Strategy, Services Marketing, and Analysis of Consumer Information.

He has received numerous awards and achievements throughout his career including many best paper presentation awards, certificates of appreciation, and postdoctoral research funds. He has also contributed extensively to research papers and publications.

Qualifications
  • PhD in Marketing, Sungkyunkwan University, South Korea
  • MSc in Marketing, Georgia State University, USA
  • PGCert in Higher Education, Middlesex University Dubai, UAE 
Awards and Achievements
  • Research Excellence Award, Middlesex University Dubai (2022)
  • Best Conference Paper Award, 2022 KSMS International Conference (2022)
  • Certificate of Appreciation, Loyola Marymount University, USA (2017)
  • Certificate of Appreciation, Pha Tang School, Laos (2017)
  • Innovative Grant, Fund for Beyond Research Innovation and Development for Good Enterprises, the Ministry of Education, South Korea (2016)
  • Certificate of Appreciation, Pha Tang School, Laos (2016)
  • Top paper award, Services Marketing Association, South Korea (2014)
  • Post-Doctoral Research Fund, National Research Foundation of Korea, South Korea (2014)
  • Post-Doctoral Research Fund, Sungkyunkwan University, South Korea (2014)
  • Best paper presentation award, Services Marketing Association, South Korea (2014)
  • Best paper presentation award, Services Marketing Association, South Korea (2013)
  • Top paper award, Services Marketing Association, South Korea (2013)
  • Best paper presentation award, Korean Society of Consumer Studies, South Korea (2010) 
Academic Services
  • Board of Directors, Services Marketing Association, South Korea
  • Reviewer, International Journal of Electronic Commerce
  • Reviewer, International Journal of Contemporary Hospitality Management
  • Reviewer, Asia Pacific Journal of Marketing and Logistics
  • Reviewer, Cyberpsychology, Behavior, and Social Networking (SSCI Journal)
  • Reviewer, American Marketing Association (AMA) Academic Conference
  • Reviewer, International Conference of Asian Marketing Association (ICAMA) 

Peer-reviewed Journal Publications
  • Jun, M., Han, J., Zhou, Z., and Eisingerich, A. B. (2023), “When is Celebrity Endorsement Effective? Exploring the Role of Celebrity Endorsers in Enhancing Key Brand Associations,” Journal of Business Research, 164, 113951 (Corresponding Author, ABS: 3, ABDC: A)
  • Kim, J.M., and Han, J. (2023), “"Examining the Negative Relationship between Length of Stay at a Hotel and Customer Satisfaction: Evidence from Online Customer Reviews" International Journal of Contemporary Hospitality Management, DOI 10.1108/IJCHM-04-2022-0437 (Corresponding Author, ABS:3, ABDC:A)
  • Kim, M., Jun, M., and Han, J. (2023), “The Relationship between Needs, Motivations, and Information Sharing Behaviors in Social Media: Focus on the Self- and Social-Connections,” Asia Pacific Journal of Marketing and Logistics, 35(1), 1-16 (ABDC: A)
  • Kim, M., Han, J., and Jiang, S., (2022), “The Impact of Comment History Disclosure on Online Comment Posting Behaviors,” Information Technology & People, DOI 10.1108/ITP-09-2021-0692 (Corresponding Author, ABS: 3, ABDC: A)
  • Kim, J, and Han, J. (2022), “Impact of the Length of Stay at Hotels on Online Reviews,” International Journal of Contemporary Hospitality Management, 34(4), 1249-1269 (Corresponding Author, ABS: 3, ABDC: A)
  • Kim, M., Jun, M., and Han, J. (2022), “The Determinants of Digital Trust of Senior Consumers in the Era of Digital Transformation,” Knowledge Management Research, 23(4), 297-318
  • Romano, R. and Han, J. (2022), “Consumer Perceptions towards Unsolicited Advertisements on Social Media,” Data, 7, 138 (Corresponding Author)  
  • Hyun, S., Kim J., Han, J., and Anderson, M. (2022), “Female Executive Leadership and Corporate Social Responsibility,” Accounting & Finance, 62(3), 3475-3511 (ABS:2, ABDC:A)
  • Han, J. and Jun, M. (2021), “The Impact of Accessibility of Mobile Device on Intention to Post a Review,” European Journal of Management and Business Economics, 30(3), 386-398
  • Kim, M., Han, J., and Jun, M. (2020), “Do same-level Review Ratings Have the Same Level of Review Helpfulness? The Role of Information Diagnosticity in Online Reviews,” Information Technology & Tourism, 22(4), 563-591 (Corresponding Author, ABDC: B)
  • Kim, J., Han, J., and Jun, M. (2020), “Differences in Mobile and Nonmobile Reviews: The Role of Perceived Costs for Review-posting,” International Journal of Electronic Commerce, 24(4), 450-473 (Corresponding Author, ABS:3, ABDC:A)
  • Han, J., Jun, M., and Kim, M. (2019), “The Impact of Online Community Engagement on Community Loyalty and Social Well-Being,” Social Behavior and Personality, 47(1).
  • Han, J., Jun, M., Kim, M., and Ki, S. (2018), “Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness,” Sustainability, 10(11), 4076.  
  • Jun, M., Kim, M, and Han, J. (2018), “Community Engagement and Community Identification in Social Community: Collective Efficacy as Mediator,” Asia-Pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 8(8), 767-774.
  • Han, J. and Shin, S. (2017), “Antecedents to Strong Identification with Fan Communities of Human Brands,” Korean Journal of Business Research, 32(2), 357-373.
  • Jun, M., Kim, C., Han, J., Kim, M., and Kim, J. (2016), “Strong Attachment to Heroes: How Does It Occur and Affect People’s Self-efficacy and ultimately Quality of Life?,” Applied Research in Quality of Life, 11(1), 279-291.
  • Kim, M., Kim, C., Han, J., Jun, M., and Jung, W. (2016), “The Effect of Economic Powerlessness on Symbolic Consumption,” Korean Journal of Consumer Studies, 27(6), 25-46. [Written in Korean]
  • Kim, C., Han, J., Jun, M., Kim, M., and Kim, J. (2016), “The Effects of Brand Attachment on Consumer's Quality of Life, beyond Brand Performance,” Korean Journal of Consumer Studies, 27(4), 131-152. (Corresponding Author) [Written in Korean]
  • Kim, M., Han, J., Kim, J., and Kang, M. (2016), “What’s Happening and Coming Next in Asia 2016?: AAB Special Report on Asian Consumers & Businesses,” Academy of Asian Business Review, 2(1), 99-117. (Corresponding Author)
  • Han, J., Kim, M., Lee W., and Lee, M. (2015), “A Case Study of Alibaba: Control Your Destiny or Someone Else Will,” Academy of Asian Business Review, 1(1), 35-53
  • Han, J., Kim, C., Jun, M., Kim, M., and Kim, J. (2014), “Dark Sides of Engaging in Fan Community of Human Brand,” Asia Marketing Journal, 16(1), 133-148.  
  • Jun, M., Kim, C., Han, J., Kim, M., and Kim, J. (2014), “Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy: Hero versus Celebrity,” Asia Marketing Journal, 16(1), 101-116. (Corresponding Author)
  • Kim, M., Kim, C., Jun, M., Han, J., and Kim, J. (2014), “The Effect of Consumers’ Powerlessness on Power Symbol Product Consumption: Focusing on the Moderating Effect of Materialism,” Korea Management Review, 43 (2), 329-351. [Written in Korean]
  • Jun, M., Kim, C., Han, J., Kim, M., Park, J., and Kim, J. (2014), “The Effect of Human Brand Attachment on Brand Supportive Behavior and Brand Authenticity for the Endorsed Brands,” Services Marketing Journal, 7(1), 5-14. [Written in Korean]
  • Kim, C., Jun, M., Han, J., Kim, M., and Kim, J. (2013), “Antecedents and Outcomes of Attachment toward Smartphone Applications,” International Journal of Mobile Communications, 11(4), 393-411.
  • Jun, M., Kim, C., Han, J., Kim, M., Kim, J., and Park, J. (2013), “A Comparative Study on the Effects of Attachment to Heroes and Celebrities,” Services Marketing Journal, 6(2), 17-26. [Written in Korean]
  • Kim, C., Han, J., Jun, M., Kim, M., and Kim, J. (2013), “How AMOREPACIFIC Became a Globally Successful Cosmetic Company through Unconventional but Sensational Marketing?,” Asia Marketing Journal, 14(4), 95-116. (Corresponding Author)
  • Kim, C., Jun, M., Han, J., Kim, M., Park, J., and Kim, J. (2012), “A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?,” Asia Marketing Journal, 14(3), 7-26.      
  • Kim, C., Han, J., Jun, M., Kim, M., and Kim, J. (2012), “A Study of Smartphone Applications and Their effect on Users’ Attachment and Positive WOM,” Services Marketing Journal, 5(1), 27-42. (Top Paper Award) [Written in Korean]
  • Kim, C., Jun, M., Kim, M., Han, J., and Koo, J. (2011), “A Literature Review on Mobile Service Marketing in Korea,” Services Marketing Journal, 4(1), 53-73. [Written in Korean]
  • Kim, C., Jun, M., Kim, M., and Han, J. (2010), “Strong Attachment toward Human Brand: Its Antecedents and Implications for the Quality of Life,” Korean Journal of Consumer Studies, 21(4), 1-35. [Written in Korean] 
Academic Conference Presentations
  • Han, J., Jun, M., and Kim, M. (2023), “The Role of Life Satisfaction: Hidden Link between Brand Attachment and Brand Supportive Behavior,” American Marketing Association (AMA) 2023 Summer Academic Conference, San Francisco, USA
  • Kim, M., Jun, M., and Han, J. (2023), “The role of avatar: how do we create the positive consumer experience in the era of metaverse?,” American Marketing Association (AMA) 2023 Summer Academic Conference, San Francisco, USA
  • Kim, M., Jun, M., and Han, J. (2023), “Avatar and self-concept in the era of metaverse,” 2023 Global Marketing Conference (GMC), Seoul South Korea.  
  • Bhat, N. and Han, J. (2023), “Customer Engagement through Augmented reality filter on social media influences purchase decisions,” 2023 International Conference on Technology, Innovation, and Sustainability in Business Management (ICTIS), Dubai, UAE
  • Kim, M., Jun, M., and Han, J. (2022), “The way of the social media: focused on the needs for social-connection,” 2022 Korean Scholars of Marketing Science (KSMS) International Conference, South Korea.
  • Kim, M., Jun, M., and Han, J. (2022), “Wearable devices: how to manage consumer anxiety that coexists with positive perception,” American Marketing Association (AMA) 2022 Summer Academic Conference, Chicago, USA.
  • Han, J., Jun, M., and Kim, M. (2022), “Bright and dark sides of engaging in fan communities for human brand loyalty,” American Marketing Association (AMA) 2022 Summer Academic Conference, Chicago, USA.
  • Romano, R. and Han, J. (2022), “Do we look ‘good?’ Characterizing the influence of brand ethical value on consumer ad avoidance behaviour”, The Sixth Emerging Research Paradigms in Business and Social Sciences (ERPBSS) conference, Dubai, UAE
  • Kim, M. Jun, M., Han, J. (2021), “The Relationship between Needs, Motivations, and Information Sharing Behaviors in Social Media: Focus on the Self- and Social-Connections,” American Marketing Association (AMA) 2021 Summer Academic Conference.
  • Han, J. (2020), Invited Talk at Doctoral Consortium, 2020 Korea Management Association Convergence Conference    
  • Kim, M., Han, J., and Jun, M. (2020), “Do Same Review Rating Scores Mean the Same level of Review Helpfulness?” American Marketing Association (AMA) 2020 Summer Academic Conference.
  • Jun, M., Han, J., Zhou, Z., and Eisingerich, A. (2019), “When and How Do a Brand Endorser’s Benefits Get Transferred to a Brand?” American Marketing Association (AMA) 2019 Summer Academic Conference, Chicago, USA.
  • Kim, M., Han, J., and Jun, M. (2019). “The Roots of Maladaptive Consumption in Social Media: Focusing on the Consumers' Powerlessness and Online Fake Identity,” 2019 Society of Consumer Psychology (SCP) Boutique Conference, Seattle, USA
  • Jun, M., Han, J., Zhou, Z., and Eisingerich, A. (2019), “When and How Do a Brand Endorser’s Benefits Get Transferred to a Brand?” Korean Marketing Association, Spring Conference, South Korea.
  • Anderson, M., Hyun S.C., Han, J., and Kim, J. (2019) "How Does Top Executive Gender Diversity affect Corporate Social Performance?" Accepted for 2019 Academy of Management (AOM) Annual Meeting Proceedings.
  • Jun, M., Kim, M., and Han, J. (2018), “Community Engagement and Community Identification in Social Community,” The Convergent Research Society among Humanities, Sociology, Science and Technology, Spring Conference, South Korea.
  • Han, J. (2017), “Antecedents to Strong Identification with Fan Communities of Human Brand,” Korean Association of Industrial Business Administration, Spring Conference, South Korea.
  • Kim, C., Jun, M., Kim, M., and Han, J. (2015), “Who Are Happier and Feel Confidence across Cultures?” International Conference of Asian Marketing Associations, Tokyo, Japan
  • Kim, C., Han, J., Jun, M., and Kim, M. (2013), “Antecedents and Consequences of Participating in Fan Community of Human Brands,” Korean Society of Consumer Studies, Spring Conference, South Korea  
  • Kim, C., Jun, M., Han, J., and Kim, M., (2012), “Antecedents of Human Brand Attachment: Celebrity versus Hero,” Korean Society of Consumer Studies, Fall Conference, South Korea  
  • Kim, C., Han, J., Jun, M., and Kim, M. (2012), “Effect of Congruency between Ideal-self and Brand Image on Consumer Happiness,” Korean Society of Consumer Studies, Spring Conference, South Korea  
  • Kim, C., Jun, M., Kim, M., Han, J., and Gu, J. (2011), “A Review on Mobile Service Marketing in Korea,” Services Marketing Association, Spring Conference, South Korea
  • Kim, C., Jun, M., Kim, M., and Han, J. (2010), “Antecedents toward Human brands and Outcomes of Life Satisfaction and self-efficacy,” Korean Society of Consumer Studies, Spring Conference, South Korea  
  • Kim, C., Jun, M., Kim, M., and Han, J. (2009), “Bad Profits of Mobile Data Services: Comparison between Korea and the USA,” Korean Society of Consumer Studies, Fall Conference, South Korea 
Book
  • Han, J. (2017), CSR: looking for Corporate Sustainability, Segye Media Plus. [Written in Korean] 
Book Editing
  • Kim, Chung K., Myoung-Soo Lee, Mina Jun, Miyea Kim, and Jeongsoo Han (2016), How Asian Brands Soar, The 1000 Years’ Treasures.
  • Kim, Chung K., Greg Pratt, Mina Jun, Miyea Kim, Jeongsoo Han, and Joshua Kim (2014), How Korean Brands Soar II All over the World: Lessons from Korea’s Top 10 Winning Cases, The 1000 Years’ Treasures.
  • Kim, Chung K., Greg Pratt, Mina Jun, Miyea Kim, and Jeongsoo Han (2012), How Korean Brands Soar All over the World: Lessons from Korea’s Top 10 Winning Cases, The 1000 Years’ Treasures. 
Book Chapter
  • Kim, C., Han, J., Jun, M., and Kim, M. (2013), “Samsung Galaxy: How Samsung became the best brand all over the world?” Management Asia Social Enterprise, BK21 Global Business Leader, pp. 96-103. [Written in Korean]
  • Kim, C., Lee, U., Kim, M., and Han, J. (2012), “KyungDong Pharmaceutical: What is the secret to growth even under Crisis?” Successful Cases of Overcoming Crisis 3, Sungkyunkwan University Business Research Institute and the Federation of Korean Industries, FKI Media, pp.11-30. [Written in Korean] 

Kim, J. M., & Han, J. (2022). Impact of the length of stay at hotels on online reviews. International Journal of Contemporary Hospitality Management, 34(4), 1249-1269
Kim, M., Jun, M., & Han, J. (2022). The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-01-2021-0066
Hyun, S., Kim, J. M., Han, J., & Anderson, M. (2022). Female executive leadership and corporate social responsibility. Accounting & Finance, 62(3), 3475-3511.
Han, J., & Jun, M. (2021). The impact of accessibility of mobile devices on the intention to post online reviews. European Journal of Management and Business Economics.
Romano, R., & Han, J. (2022). Consumer Perceptions towards Unsolicited Advertisements on Social Media. Data, 7(10), 138. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85140851714&doi=10.3390%2fdata7100138&partnerID=40&md5=e099ed989408ad07dea203b03360e4aa
Kim, J. M., & Han, J. (2023). Examining the negative relationship between length of stay at a hotel and customer satisfaction: evidence from online customer reviews. International Journal of Contemporary Hospitality Management. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150768291&doi=10.1108%2fIJCHM-04-2022-0437&partnerID=40&md5=3305e40513929adf5f40ccd8bab8647a
Hyun, S., Kim, J. M., Han, J., & Anderson, M. (2022). Female executive leadership and corporate social responsibility. Accounting & Finance, 62(3), 3475-3511. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120879909&doi=10.1111%2facfi.12894&partnerID=40&md5=e50468fb2bb08b2892bacf493f42dbb6
Kim, J. M., & Han, J. (2022). Impact of the length of stay at hotels on online reviews. International Journal of Contemporary Hospitality Management, 34(4), 1249-1269. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122798327&doi=10.1108%2fIJCHM-05-2021-0659&partnerID=40&md5=051c642e5e720560403fcec76eb862c9
Kim, J. M., Han, J., & Jiang, S. (2022). The impact of comment history disclosure on online comment posting behaviors. Information Technology & People (Online First) https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141962547&doi=10.1108%2fITP-09-2021-0692&partnerID=40&md5=4d1366dfb5c76b3a181bc2a3f729c544
Kim, M., Jun, M., & Han, J. (2023). The relationship between needs, motivations and information sharing behaviors on social media: Focus on the self-connection and social connection. Asia Pacific Journal of Marketing and Logistics, 35(1), 1-16. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122688345&doi=10.1108%2fAPJML-01-2021-0066&partnerID=40&md5=55ae95ebd0921d2d03730a44f5a456c8
Jun, M., Han, J., Zhou, Z., & Eisingerich, A. B. (2023). When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations. Journal of Business Research, 164, 113951. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85153800674&doi=10.1016%2fj.jbusres.2023.113951&partnerID=40&md5=a8553938e049d93f77ff66bd10dbe6d1

Faculty Members