PhD in Marketing, Sungkyunkwan University (South Korea)

MSc in Marketing, Georgia State University (USA)

Awards and Achievements

• Certificate of Appreciation, Loyola Marymount University, USA (2017)
• Certificate of Appreciation, Pha Tang School, Laos (2017)
• Innovative Grant, Fund for Beyond Research Innovation and Development for Good Enterprises, the Ministry of Education, South Korea (2016)
• Certificate of Appreciation, Pha Tang School, Laos (2016)
• Top paper award, Services Marketing Association, South Korea (2014)
• Post-Doctoral Research Fund, National Research Foundation of Korea, South Korea (2014)
• Post-Doctoral Research Fund, Sungkyunkwan University, South Korea (2014)
• Best paper presentation award, Services Marketing Association, South Korea (2014)
• Best paper presentation award, Services Marketing Association, South Korea (2013)
• Top paper award, Services Marketing Association, South Korea (2013)
• Best paper presentation award, Korean Society of Consumer Studies, South Korea (2010)

Peer-reviewed Journal Publication

1. Han, J. and Jun, M. (2021), “The Impact of Accessibility of Mobile Device on Intention to Post a Review,” European Journal of Management and Business Economics (Cite Score: 4.5)
2. Kim, M., Han, J., and Jun, M. (2020), “Do same-level Review Ratings Have the Same Level of Review Helpfulness? The Role of Information Diagnosticity in Online Reviews,” Information Technology & Tourism, 22(4), 563-591 (Corresponding Author, B in ABDC, Impact Factor:2.45, Cite Score: 5.2)
3. Kim, J., Han, J., and Jun, M. (2020), “Differences in Mobile and Nonmobile Reviews: The Role of Perceived Costs for Review-posting,” International Journal of Electronic Commerce, 24(4), 450-473 (Corresponding Author, 3 in ABS, A in ABDC, Impact Factor: 4.3, Cite Score: 6.0)
4. Han, J., Jun, M., and Kim, M. (2019), “The Impact of Online Community Engagement on Community Loyalty and Social Well-Being,” Social Behavior and Personality, 47(1). (Impact Factor: 0.676, Cite Score: 1.4)
5. Han, J., Jun, M., Kim, M., and Ki, S. (2018), “Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness,” Sustainability, 10(11), 4076. (Impact Factor: 3.252, Cite Score: 4.2)
6. Jun, M., Kim, M, and Han, J. (2018), “Community Engagement and Community Identification in Social Community: Collective Efficacy as Mediator,” Asia-Pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 8(8), 767-774.
7. Han, J. and Shin, S. (2017), “Antecedents to Strong Identification with Fan Communities of Human Brands,” Korean Journal of Business Research, 32(2), 357-373.
8. Jun, M., Kim, C., Han, J., Kim, M., and Kim, J. (2016), “Strong Attachment to Heroes: How Does It Occur and Affect People’s Self-efficacy and ultimately Quality of Life?,” Applied Research in Quality of Life, 11(1), 279-291. (Impact Factor: 3.078, Cite Score: 3.3)
9. Kim, M., Kim, C., Han, J., Jun, M., and Jung, W. (2016), “The Effect of Economic Powerlessness on Symbolic Consumption,” Korean Journal of Consumer Studies, 27(6), 25-46. [Written in Korean]
10. Kim, C., Han, J., Jun, M., Kim, M., and Kim, J. (2016), “The Effects of Brand Attachment on Consumer's Quality of Life, beyond Brand Performance,” Korean Journal of Consumer Studies, 27(4), 131-152. (Corresponding Author) [Written in Korean]
11. Kim, M., Han, J., Kim, J., and Kang, M. (2016), “What’s Happening and Coming Next in Asia 2016?: AAB Special Report on Asian Consumers & Businesses,” Academy of Asian Business Review, 2(1), 99-117. (Corresponding Author)
12. Han, J., Kim, M., Lee W., and Lee, M. (2015), “A Case Study of Alibaba: Control Your Destiny or Someone Else Will,” Academy of Asian Business Review, 1(1), 35-53
13. Han, J., Kim, C., Jun, M., Kim, M., and Kim, J. (2014), “Dark Sides of Engaging in Fan Community of Human Brand,” Asia Marketing Journal, 16(1), 133-148.
14. Jun, M., Kim, C., Han, J., Kim, M., and Kim, J. (2014), “Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy: Hero versus Celebrity,” Asia Marketing Journal, 16(1), 101-116. (Corresponding Author)
15. Kim, M., Kim, C., Jun, M., Han, J., and Kim, J. (2014), “The Effect of Consumers’ Powerlessness on Power Symbol Product Consumption: Focusing on the Moderating Effect of Materialism,” Korea Management Review, 43 (2), 329-351. [Written in Korean]
16. Jun, M., Kim, C., Han, J., Kim, M., Park, J., and Kim, J. (2014), “The Effect of Human Brand Attachment on Brand Supportive Behavior and Brand Authenticity for the Endorsed Brands,” Services Marketing Journal, 7(1), 5-14. [Written in Korean]
17. Kim, C., Jun, M., Han, J., Kim, M., and Kim, J. (2013), “Antecedents and Outcomes of Attachment toward Smartphone Applications,” International Journal of Mobile Communications, 11(4), 393-411. (Impact Factor: 1.742)
18. Jun, M., Kim, C., Han, J., Kim, M., Kim, J., and Park, J. (2013), “A Comparative Study on the Effects of Attachment to Heroes and Celebrities,” Services Marketing Journal, 6(2), 17-26. [Written in Korean]
19. Kim, C., Han, J., Jun, M., Kim, M., and Kim, J. (2013), “How AMOREPACIFIC Became a Globally Successful Cosmetic Company through Unconventional but Sensational Marketing?,” Asia Marketing Journal, 14(4), 95-116. (Corresponding Author)
20. Kim, C., Jun, M., Han, J., Kim, M., Park, J., and Kim, J. (2012), “A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?,” Asia Marketing Journal, 14(3), 7-26.    
21. Kim, C., Han, J., Jun, M., Kim, M., and Kim, J. (2012), “A Study of Smartphone Applications and Their effect on Users’ Attachment and Positive WOM,” Services Marketing Journal, 5(1), 27-42. (Top Paper Award) [Written in Korean]
22. Kim, C., Jun, M., Kim, M., Han, J., and Koo, J. (2011), “A Literature Review on Mobile Service Marketing in Korea,” Services Marketing Journal, 4(1), 53-73. [Written in Korean]
23. Kim, C., Jun, M., Kim, M., and Han, J. (2010), “Strong Attachment toward Human Brand: Its Antecedents and Implications for the Quality of Life,” Korean Journal of Consumer Studies, 21(4), 1-35. [Written in Korean]

Academic Conference Presentation

1. Kim, M. Jun, M., Han, J. (2021), “The Relationship between Needs, Motivations, and Information Sharing Behaviors in Social Media: Focus on the Self- and Social-Connections,” American Marketing Association (AMA) 2021 Summer Academic Conference.
2. Han, J. (2020), Invited Talk at Doctoral Consortium, 2020 Korea Management Association Convergence Conference  
3. Kim, M., Han, J., and Jun, M. (2020), “Do Same Review Rating Scores Mean the Same level of Review Helpfulness?” American Marketing Association (AMA) 2020 Summer Academic Conference.
4. Jun, M., Han, J., Zhou, Z., and Eisingerich, A. (2019), “When and How Do a Brand Endorser’s Benefits Get Transferred to a Brand?” American Marketing Association (AMA) 2019 Summer Academic Conference, Chicago, USA.
5. Kim, M., Han, J., and Jun, M. (2019). “The Roots of Maladaptive Consumption in Social Media: Focusing on the Consumers' Powerlessness and Online Fake Identity,” 2019 Society of Consumer Psychology (SCP) Boutique Conference, Seattle, USA
6. Jun, M., Han, J., Zhou, Z., and Eisingerich, A. (2019), “When and How Do a Brand Endorser’s Benefits Get Transferred to a Brand?” Korean Marketing Association, Spring Conference.
7. Anderson, M., Hyun S.C., Han, J., and Kim, J. (2019) "How Does Top Executive Gender Diversity affect Corporate Social Performance?" Accepted for 2019 Academy of Management (AOM) Annual Meeting Proceedings.
8. Jun, M., Kim, M., and Han, J. (2018), “Community Engagement and Community Identification in Social Community,” The Convergent Research Society among Humanities, Sociology, Science and Technology, Spring Conference.
9. Han, J. (2017), “Antecedents to Strong Identification with Fan Communities of Human Brand,” Korean Association of Industrial Business Administration, Spring Conference.
10. Kim, C., Jun, M., Kim, M., and Han, J. (2015), “Who Are Happier and Feel Confidence across Cultures?” International Conference of Asian Marketing Associations.
11. Kim, C., Han, J., Jun, M., and Kim, M. (2013), “Antecedents and Consequences of Participating in Fan Community of Human Brands,” Korean Society of Consumer Studies, Spring Conference
12. Kim, C., Jun, M., Han, J., and Kim, M., (2012), “Antecedents of Human Brand Attachment: Celebrity versus Hero,” Korean Society of Consumer Studies, Fall Conference
13. Kim, C., Han, J., Jun, M., and Kim, M. (2012), “Effect of Congruency between Ideal-self and Brand Image on Consumer Happiness,” Korean Society of Consumer Studies, Spring Conference
14. Kim, C., Jun, M., Kim, M., Han, J., and Gu, J. (2011), “A Review on Mobile Service Marketing in Korea,” Services Marketing Association, Spring Conference
15. Kim, C., Jun, M., Kim, M., and Han, J. (2010), “Antecedents toward Human brands and Outcomes of Life Satisfaction and self-efficacy,” Korean Society of Consumer Studies, Spring Conference
16. Kim, C., Jun, M., Kim, M., and Han, J. (2009), “Bad Profits of Mobile Data Services: Comparison between Korea and the USA,” Korean Society of Consumer Studies, Fall Conference

Book Chapter

1. Kim, C., Han, J., Jun, M., and Kim, M. (2013), “Samsung Galaxy: How Samsung became the best brand all over the world?” Management Asia Social Enterprise, BK21 Global Business Leader, pp. 96-103. [Written in Korean]
2. Kim, C., Lee, U., Kim, M., and Han, J. (2012), “KyungDong Pharmaceutical: What is the secret to growth even under Crisis?” Successful Cases of Overcoming Crisis 3, Sungkyunkwan University Business Research Institute and the Federation of Korean Industries, FKI Media, pp.11-30. [Written in Korean]

E-Book

1. Han, J. (2017), CSR: looking for Corporate Sustainability, Segye Media Plus. [Written in Korean]