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CIM Accredited Study Centre

What is CIM?

The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body. It has over 30,000 members worldwide, including more than 3,000 Chartered Marketers.

For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. It believes marketing is the critical factor in driving long term organisational performance. Its mission is to create marketing advantage for the benefit of professionals, business and society.

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Why study for a CIM qualification?

CIM qualifications are a proven way to boost and enhance your career prospects within the field of marketing
CIM courses are taught on campus by marketing professionals with a wealth of industry experience

Accredited CIM Study Centre

As one of the few accredited CIM study centres available in Dubai, Middlesex University Dubai is offering four professional CIM courses:

How are the programmes taught?

Each module will be delivered within a two-day intensive period (Friday-Saturday) which is supported with online learning material.

CIM Course	September Start	January Start	April Start
Certificate in Professional Marketing Modules	Applied Marketing	Planning Campaigns	Customer Insights
Certificate in Professional Digital Marketing Modules	Applied Marketing	Planning Campaigns	Digital Marketing Techniques
Diploma in Professional Marketing Modules	Marketing & Digital Strategy	Innovation in Marketing	Digital Customer Experience
Diploma in Professional Digital Marketing Modules	Marketing & Digital Strategy	Digital Optimisation	Digital Customer Experience

Note: All CIM modules are stand-alone and can be taken in any order meaning students can join at any of the three start points.

All CIM assessments are stand-alone and most CIM assessments are assignment based.

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Certificate in Professional Marketing

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Suitable for anyone in a marketing or associated role i.e.: Marketing Assistant, Marketing Coordinator, Event Coordinator, Sales Support Administrator, Brand Coordinator, or Customer Service Adviser
Ideal for those working in marketing who are looking to study for professional qualification to further boost their knowledge, skills and career prospects

Modules:

Applied Marketing

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Planning Campaigns

This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Customer Insights

Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.

Certificate in Professional Digital Marketing

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Suitable for anyone in a marketing or associated role i.e.: Marketing Assistant, Marketing Coordinator, Event Coordinator, Sales Support Administrator, Brand Coordinator, or Customer Service Adviser
Ideal for those working in marketing who are looking to study for professional qualification to further boost their knowledge, skills and career prospects

Modules:

Applied Marketing

Planning Campaigns

Digital Marketing Techniques

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Diploma in Professional Marketing

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Suitable for anyone in a marketing or associated role i.e.: Marketing Executive, Marketing Manager, Product Manager, Brand Executive, Assistant Marketing Manager
Ideal for those working in marketing who are looking to study for professional qualification to further boost their knowledge, skills and career prospects

Modules:

Marketing & Digital Strategy

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of a situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Innovation in Marketing

This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.

The Digital Customer Experience

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

Diploma in Professional Digital Marketing

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Suitable for anyone in a marketing or associated role i.e.: Marketing Executive, Marketing Manager, Product Manager, Brand Executive, Assistant Marketing Manager
Ideal for those working in marketing who are looking to study for professional qualification to further boost their knowledge, skills and career prospects

Modules:

Marketing & Digital Strategy

Digital Optimisation

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

The Digital Customer Experience

Course Fees

Course	Total Fee (AED)	Module Fee (AED)
Professional Certificate level	6,555	2,200
Professional Diploma level	6,800	2,300

*Please note that this does not include membership, assessments fees or the required textbooks.

Entry Requirements

Certificate Level

A minimum of one year’s experience in the industry or a relevant level 3 qualification (E.g. A levels, AS level, International Baccalaureate diploma, level 3 NVQ)

Work experience may be as Marketing Executive or Marketing Assistant, Sale Executive or Sales/Marketing Support. Typically, individuals would be dealing with customer enquiries, research and/or tactical campaign implementation.

If English is not the first language, applicant will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Diploma Level

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing. (E.g. Higher national certificate (HNC), level 4 NVQ, Bachelor’s degree in Marketing or Business)

Work experience may be as Marketing Manager or Sales Manager/Rep. Typically, these people would be dealing with staff, budget and planning of campaign and other similar activities.

*Please note that these are guidelines only and we ask that you contact us to discuss your study options.

Exemptions from Modules

CIM offers modular exemptions on some of its qualifications through its Graduate Gateway programme. Below is a table of what alumni of Middlesex University Dubai are currently exempt from*:

MDX Dubai Qualification	CIM Module Exemptions
MDX Dubai Qualification	Applied Marketing	Planning Campaigns	Marketing & Digital Strategy
BA Honours Business Management with Marketing	✔	✔
BA Honours Marketing	✔	✔	✔
MSc Strategic Marketing	✔	✔	✔
MSc Corporate and Marketing Communications	✔	✔	✔
MSc Digital Marketing	✔	✔	✔

*Please note that these exemptions are only permitted for a certain amount of time after graduating.

Students must register as a CIM member within 3 years of graduating to claim the exemptions
Student has up to 5 years from graduating to complete the additional module(s) to gain full qualification
To have exemption(s) confirmed the student will need to send a copy of their degree certificate and transcript to: exemptions@cim.co.uk

Other university degrees are also recognised by CIM. You can find out if your university is recognised by clicking here: www.cim.co.uk/qualifications/graduate-gateway/

Students who study at Middlesex University Dubai can take advantage of our support services including the Library and the Centre for Academic Success.