Between 4th - 9th April 2022, students from Middlesex University Dubai’s MBA programme visited Paris for a week to study the luxury fashion industry as part of their programme. The students worked on business projects and had the opportunity to research and present their findings on best retail practice in luxury outlets and evaluate the consistency of Bvlgari’s extension into the fragrance and beauty sectors. Professor Evangelos Moustakas, Programme Leader of the MBA, accompanied the students and praised them for achieving so much in a limited amount of time.
The Paris International Field Trip is part of the Applied Learning Experiences of the Middlesex MBA organised by the Centre of Innovation and Entrepreneurship (CIE). These experiences are on offer only for Middlesex MBA students as part of their curriculum and no extra fees need to be paid. The International Field Trip is designed to enhance each student’s professional competence by ensuring that they engage with industry best practice and the application of their learning. The Field Trip involves a blended learning approach and combines classroom learning delivered by professors from Bocconi University and guest speakers from luxury fashion retail brands, alongside discussions and industry visits.
MBA International filed trip Paris Brochure here.