Students on Middlesex University Dubai’s prestigious MSc Corporate Marketing Communications and MSc Strategic Marketing programmes attended interactive sessions given by top industry professionals of the region at the “Off-Site Experience” which took place at Hotel Kempinski, Mall of the Emirates Dubai.
The opening session started with a presentation by Phil Bedford, Master Franchise GCC for Assentiv Marketing and Management consultancy, whose highly interactive and engaging session was based on personal branding and networking to make positive impact.
This next session was by Kris Barber, who is the CEO & Founder of DGrade. He spoke on the formation and branding of his company since 2010 which is very unique in the region as they produce high quality clothing from recycled plastic bottles.
Campus Programme Coordinator, Dr Vijay Pujari stated that “The MSc Marketing team is keen to get industry experts to engage with the students and this event sees well over a century of marketing excellence showcased in a matter of hours. Ultimately, there is an assessment based on the day but those present gain immeasurably from interacting with leading lights in the local marketing and entrepreneurial community”.
After the lunch at Oleas restaurant, Zainab Stapic, Innovation & Category Manager BRF (Sadia Chicken) provided some useful insights on Sadia Chicken’s branding and communication strategies. She followed a case based learning approach to involve the students to propose solutions to some marketing communication problem at Sadia chicken.
The final speaker for the event was MDX MAMC graduate Yasmin Alahmad, head of social media, Boopin Advertising agency who shared her experience on crisis management with a social media campaign of Bayer Pharmaceuticals which is a very important area for the people of branding and communication industry.
Our Business Masters Programmes are now into double figures of years of operation at Middlesex University Dubai and our alumni list is like a who’s who in the world of commerce. The courses have traditionally been offered on a two year part time basis for the busy working professional or a one year format for the full time student. Courses start in September 2019 and admissions are now open, so check us out on https://www.mdx.ac.ae/courses/all-postgraduate-courses and enrol now to reap the benefits or come and visit our stand at the next Gulf Education and Training Exhibition (GETEX) from 17-19 April 2019!