The Institute for Entrepreneurship & Business Excellence (IEBE) organised and delivered a two-day course with the title “Digital Entrepreneurship : The blueprint for your venture!” on 24th and 25th November, 2017.
22 motivated participants got insights on how to set-up and manage a digital business in UAE and gain a holistic understanding on digitally evolving the growth of their business/organisation by means of Google Adwords, Facebook, Instagram, Linkedin & Youtube.
The workshop provided a unique “one stop” programme with information, techniques and frameworks on how digital entrepreneurs can successfully create a sustainable business. Dr. Michael J. Kloep from Middlesex University Dubai was joined by top regional managers from Google, Facelift, Creative Zone, Mountain Partner Venture Capitalists as well as the Founders from MrUsta and the Founder from Heroleads Ventures, all of whom shared their extensive, unique and priceless experiences on the subject.
Besides introducing the basis of online transformation on business models, the course also outlined perspectives on how to attract, convert & retain customers through various online marketing channels.
More information about IEBE and the next events can be found here: http://www.mdx.ac.ae/iebe