On Sunday 5 November 2017, IEBE featured Mr Phil Bedford, Master Franchisee, Asentive Worldwide. Mr Bedford gave an encouraging talk about the power of your network and how an individual network can be used to sustainably boost any business. The audience also learnt the power of ‘word of mouth’ and how this should be utilised in today’s digital world. IEBE holds regular events to promote start-up activity and empower next generation entrepreneurs. You can find out more about IEBE on www.mdx.ac.ae/iebe or contact them via email on iebe@mdx.ac.ae