SUGAR-COATED

Zainab Ahmed

About the Collection

This collection blends a sugarcoated aesthetic with a deeper, darker narrative—cute on the outside, thrillingly chaotic within. Designed with sustainability in mind, the modular, transformative garment adapts to different styles and settings, promoting longevity and reducing the need for overconsumption. By using thrifted and locally sourced fabrics, the collection cuts down on carbon footprint and transport emissions. It encourages playful self-expression while tackling real environmental concerns. Waste is reduced through strategic pattern cutting and upcycling techniques, embracing imperfections as part of the design story. This approach champions a circular fashion mindset—where nothing is truly disposable and every garment evolves with the wearer. This is a wardrobe built for change—visually sweet, conceptually daring, and consciously made to evolve with the wearer and the world. The collection invites a new kind of relationship with clothing: one that is creative, conscious, and ever-adaptable. Fashion becomes both personal expression and a step toward a more responsible future.