MOD SOULD

About the Collection

This collection is a nostalgic reflection on girlhood, reimagined through a mature pinup and babydoll aesthetic. Inspired by the 1960s, it captures the innocence, femininity, and playful spirit of childhood dress-up rituals. At its heart, it's a love letter for beauty — lip gloss, glitter, perfume — reinterpreted with a sustainable twist. Responsibly sourced fabrics, thrifted pieces, and plant-based dyes that reflect candy-colored memories. Silhouettes are doll-like yet timeless, inspired by the shapes and hues of cosmetic packaging. This collection merges past and present, asking: Can we still play dress-up while caring for the world we’re growing up in?