MDX UG Business School hosts its annual B!G Think Industry Analysis Poster Competition

On 1^st and 2^nd of February 2023, over 115 students from the MDX IFP Business and UG Business School participated in the B!G Think Industry Analysis Poster Competition, showing off their design skills and keen business knowledge to their peers, faculty and attending judges. 

The campus’ outside areas were filled with colourful boards, showcasing industries such as fast food, retail, artificial intelligence, designer labels, electronics, sodas and more. This was an incredible opportunity for students to apply theoretical frameworks creatively, work in teams and enhance their transferrable skills.

On Day 1 there were 16 teams from the IFP Business and 1^st Year Business School that highlighted their analysis using the PESTEL framework. Topics included McDonalds, Starbucks, Alpro, Coca-Cola, Tesla, Ralph Lauren, Chanel and more. 

Day 2 saw 14 teams from across 2^nd and 3^rd year Business programmes exhibiting their industry analysis using a variety of tools including PESTEL, Porter’s 5 Forces, Porter’s Diamond, and the Ansoff Matrix along with wider research on industry attractiveness, challenges, and opportunities.

Again, the students demonstrated their knowledge across a wide range of different industries and specialties, ensuring that their designs were impressive and cohesive to the information presented. 

The MDX B!G Think was conceptualised by building on the assignments from some modules from each year, allowing students to expand and dive deeper into their research whilst winning enticing prizes. 

Winners:

IFP - 1^st McDonald’s, 2^nd Automobile Industry, 3^rd Tesla

1^st Year - 1^st Channel, 2^nd Huawei, 3^rd Ralph Lauren

2^nd Year - 1^stCoca Cola, 2^nd Artificial Intelligence, 3^rd Greta for Green Products

3^rd Year - 1^st The Coffee Shop Industry, 2^nd Fashion Apparel, 3^rd Entertainment Streaming

Special Prizes - Tesla, Tobacco and Coca Cola, RTA and McDonalds 

The bar was set, and we look forward to seeing what next year’s MDX BIG THINK Competition brings!