MDX Virtual Masterclasses

Gain a clear understanding of our transformational MBA experience. You will get to know some of the key faculty members and the teaching and learning structure of this innovative, challenging and exciting programme. We will also examine the relevance of the MBA in the current situation and the ways in which businesses are adapting to the ‘new normal’, followed by an interactive Q&A session.

There have always been crises that school leaders, teachers, and education administrators have been on the frontline to resolve – from the small daily crises in the classroom to a massively disruptive global pandemic. In this masterclass we will discuss what works well and what to avoid in crisis management and how to manage change in the ever-changing world of education.

This masterclass addresses the issues of cybersecurity in general and specifically address network security and mechanism. The topic of digital forensics and legal aspects of technology will also be explored briefly. The session introduces the new MSc Cyber Security programme at Middlesex University Dubai and explains the modules and the modes of teaching.

Given that digital media is the fastest growing marketing channel, this masterclass will provide participants with an understanding of the role of social media campaigns in the marketing of products and services. Specifically, participants will understand how to create successful social media campaigns using a range of digital advertising tools and learn key metrics that are undertaken to evaluate the effectiveness of digital advertising.

This masterclass is designed to investigate what is required to develop as a leader, so that you can build effective teams and enable those you lead to deliver at the highest level. The session will assess ways on how to motivate and equip others, successfully lead teams, and build constructive working relationships especially during challenging times.

The robotics industry has seen a monumental rise in popularity and demand in the last few years. Robotics has transformed into a multidisciplinary field, with potential applications across society, including healthcare, manufacturing, space exploration and even understanding human nature itself. Especially given the situation with the COVID-19 pandemic, collaboration between robots and humans to carry out tasks has never been more crucial. This masterclass will provide participants with an overview of Human-Robot Interaction, with a particular focus on telepresence robots. Participants will gain an understanding of how robots and humans can work together in collaborative environments, and the various commercially available robots that are being used for this purpose. In addition, there will be an interactive discussion about state-of-the-art research being carried out in these disciplines. The session will provide a teaser of the curriculum covered in the MSc Robotics programme.

COVID 19 has posed various psychological challenges such as increased anxiety, stress, fear, loneliness. The panel on “Challenges and coping strategies during COVID 19: a psychological perspective” will be a research-based discussion to understand these challenges and what types of strategies people can use to cope. Following the panel discussion, students will be invited to share their own perspectives on coping strategies during the pandemic.

The marketers have found a new term “New Normal” and started their new campaigns during the COVID-19 pandemic but are the customers ready? Buying behaviour is far from normal, economies have slowed down, governments are treading cautiously with lots of restrictions, more focused on health and safety measures and the customer is on the wait and watch mode. What is the way out for marketers?

Cybersecurity and Cyber threat Analytics: Recently, cybersecurity has become essential for businesses, governments, and even individuals as the number of cybercrimes is significantly increasing. This masterclass addresses the recent issues and challenges of cybersecurity in general and highlights some security services and mechanisms that can protect systems and critical information against possible threats and attacks. In addition, the session introduces the new MSc Cybersecurity programme at Middlesex University Dubai and explains the provided modules and the modes of teaching.

This masterclass will enable participants to learn more about the three domains of Data Science - Storytelling, Statistics, and Data Engineering. They will also learn how these three domains are mapped in the MSc Data Science Programme at Middlesex University Dubai. The masterclass will cover data science use cases in various sectors, challenges in handling data, and data scrapping techniques. The session will end with a demonstration of tools that are creating waves in the domain of Data Science.