Wednesday Research Seminar Series - ESG Strategy, Barriers and Solutions: Trends in the MENA region
- Wednesday, 21 February 2024
- 4:00 PM GST
- Oasis Theatre and via Microsoft team platform
- Click here to join the meeting
We are pleased to invite you to our Wednesday Research Seminar. It will be held in hybrid mode on 21st February from 4pm at Oasis Theatre and via Microsoft team platform. Wednesday Research Seminar Series was launched in 2008 and has featured more than 345 presentations to date. The seminars provide a forum for researchers to share their work. Presenters include faculty from Middlesex University Dubai and other universities in the United Arab Emirates, as well as researchers from other global institutions. Andrew will deliver seminar on:
“ESG Strategy, Barriers and Solutions: Trends in the MENA region"
Andrew Mackenzie
Abstract
Environmental. Social and Governance (ESG) embodies the concept of sustainable development that integrates economic development, environmental protection, and social justice. A major part of ESG growth has been driven by the environmental component of ESG and responses to climate change, highlighted by the recent COP28 held in Dubai. However, the other components of ESG, in particular the social dimension, have been gaining prominence, and that is the focus on this study, to determine trends, patterns and barriers of ESG implementation in the MENA region. This study has interviewed experts across a diversity of industries has identified some consistent themes. Focusing on how organisations are incorporating ESG strategies and determining the main barriers to implementation in 2024 and undercovering what is driving the development of practices to meet the ‘race to zero’ targets set for 2030. The research identified what important technologies are most prominent, the largest barriers to ESG implementation, governance and sustainability reporting. Findings showed that for greater success, ESG needs to be built around creating shared value, and where companies have focused on creating value for all stakeholders, including shareholders, employees, customers, suppliers, and the environment, create a more sustainable and resilient business model.
Presenter Bio
Andrew Mackenzie is a senior lecturer specialising in Marketing and Innovation at Middlesex University Dubai with over 20 years’ experience in education and training. As head of ISD, his role focuses on environmental management and sustainability with a focus on ESG strategy. Currently Andrew’s research interest is in the field of sustainability and ESG, and he is driving ISD programmes that address society, equality, and the environment. He develops and delivers environmental and sustainable initiatives, including engaging schools and universities in the UAE, and building sustainable case studies and practical applications into curriculum. This in turn has led to exciting studies in understanding the effect of marketing and education on behaviour patterns in sustainable practices in the MENA region. Andrew overseas the corporate training program for the Sustainable Institute, providing sustainable themed training and development to business executives and managers covering a wide range of disciplines. Andrew is a member of the American Marketing Association, the Chartered Institute of Marketing and the Professional Association of Workplace Coaching and Associate Fellow with CISDL.
Look forward to seeing you at the seminar!