PG Success Lab: Developing a Brand Equity Measurement and Management System

All Students | Training | MBA Pathways

Developing a brand equity measurement and management system involves creating a structured framework to assess and enhance the value of a brand over time. This system typically includes conducting brand audits to evaluate the brand's current position and identify its strengths and weaknesses. Brand tracking studies are then employed to monitor changes in consumer perceptions and behaviors, providing insights into the effectiveness of marketing strategies. Additionally, establishing a brand equity management system ensures that brand equity is consistently nurtured and aligned with organizational goals. By integrating these components, businesses can make informed decisions that strengthen their brand's equity and drive long-term success.