Marketing in Healthcare with Dr. Sana Sajan - Guest Lecture

Marketing in healthcare is bound by several ethics and regulations and is a challenge. As with many other domains, healthcare organisations are also using Social Media extensively to reach their audience. However, the approach in healthcare is somewhat different to other industries, as it usually involves education and information for clients rather than just marketing.

Dr. Sana Sajan, a dentist by qualification and Director of American Aesthetic Clinics (Danube Group), has been deeply involved in Marketing for Healthcare throughout her career. She will share her experiences and give us some insights. She will talk about the constraints and the regulatory limitations to marketing in healthcare.

Dr. Sajan is also an artist and calligrapher and is soon launching a book on Urdu poetry. Her work supports Thalassemia patients and she is active with many organisations caring for children with special needs.

Join us in Room G11, Block 15, Dubai Knowledge Park at 6.30PM on Friday 11th November to hear from Dr. Sajan. Open to MBA students and all other students who may be interested in learning more about this field.