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Management and Marketing


The track focuses on emerging issues in the areas of management and marketing. At the interface of practice and academia, the management and marketing track seeks to investigate how organisations and governments manage their resources, especially in light of recent political developments in the UK and USA causing increasing geopolitical flux. Leaders have had to challenge conventional ways of operating and look for new opportunities; and this in turn has led to new avenues for research in the management of human resources, projects, logistics, operations, quality, data analytics, and marketing. 

In this track we are inviting papers that focus on but are not restricted to management and marketing issues in the following areas: 

  • Strategic management
  • Global management
  • Project management
  • Operations management
  • Supply chain management
  • Innovation and entrepreneurship
  • Sustainability and corporate responsibility
  • Islamic economy
  • Business excellence
  • Organisational excellence
  • Quality management


  • Leadership
  • Change management
  • Coaching and mentoring
  • Cross cultural management
  • Team development
  • HR Metrics and Data analytics
  • Employment Law


  • Marketing communications
  • Marketing management
  • Marketing research
  • Marketing strategy
  • Consumer behaviour
  • Experiential marketing
  • Cross cultural communication
  • Brand management
  • Data analytics
  • Digital marketing

Submission and Registration

Middlesex Associates FZ LLC, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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