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Digital Entrepreneurship Workshop

The blueprint for your venture

Gain a 360 overview on how to launch a Digital Enterprise



What distinguishes a good from a bad business idea? Learn what the key factors of a promising start-up business are and how you can prepare your mind & circumstances for entrepreneurship.



Failing to plan is planning to fail. Identify the key performance indicators & milestones that each business plan needs to have. Get an overview on what external parameters you need to plan with when launching a venture in the UAE.



Registering a business in the UAE comes with certain challenges and not all licenses are suitable for all businesses. Learn about lean and cost-efficient ways to set up the right legal structure for your business.



There comes a day in almost any start-up when you want to or have to look for external investors. Learn about what investors are looking for and also what “dealbreakers” you need to avoid.



Each business needs customers. But how to get those? Learn how to attract customers using GOOGLE, FACEBOOK & INSTAGRAM in the most efficient way and gain useful insights at the same time.

When: 24 & 25/11/2017, 9.30am - 5.00pm

Where: Middlesex University Dubai

Fee: 1950 AED Incl. Certificate and food

Call us: +971 4 3612755

Who should attend

Entrepreneurs, students and employees who want to start their own venture in the UAE, Innovation Managers in corporate & governmental organizations who would like to get a better understanding of the entrepreneurial challenges & solutions in the UAE.

Objective of the course

The Certificate in Digital Entrepreneurship Gain a 360 overview on what it takes to launch a business in the UAE and learn first-hand from experienced entrepreneurs and industry leader.


Day 1
  • Welcome & Introduction
  • How to identify a great business idea
  • Transforming an idea into a business plan
  • Working & Network lunch
  • Workshop Session 1: Your digital venture
  • Setting up your business in the UAE
  • Getting funded: Secure investment for your venture
  • Workshop Session 2: Your digital venture
Day 2
  • Mindset: The Power of habit!
  • Entrepreneurship in the UAE: Lesson Learned
  • Our first clients: Win clients with Google
  • Your first clients: Win clients with Facebook & Instagram
  • Workshop Session 3: Your digital venture
  • Presentation of workshop results (in groups)
  • Course Recap & Outtro

Online Payment

Middlesex Associates FZ LLC, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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