Digital Marketing Tools Online Workshops
Join us on an exciting journey of mastering essential digital marketing tools and marketing technology. Our immersive workshop series will provide hands-on experience in Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, marketing technology essentials, email marketing fundamentals, and organically becoming a social media influencer. Our goal is to empower you to excel in the dynamic field of digital marketing, and we can't wait to help you achieve your goals. Take advantage of this opportunity to acquire valuable skills and knowledge.
- Mode: Online
- Facilitators: Industry Experts
- Eligibility: All Middlesex University Dubai Post Graduate Students in
- Marketing Programmes
- MBA
- MA International Business Management
- Undergraduate Year 3 Digital Marketing Module Students
Join us for this immersive workshop series to acquire the skills needed to excel in the dynamic field of digital marketing, technology, and social media influence using organic methods. Get ready to empower your digital journey!
Students attending the workshops will get a certificate of attendance listing the Digital Tools session they have attended.
Note: These sessions provide hands-on experience in essential digital marketing tools, marketing technology, and organic social media strategies. Participants are encouraged to discuss their marketing challenges and social media aspirations.
Apart from online sessions in-person guided sessions for some of the digital tools will be held at the Middlesex University Dubai Lab.
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Workshop Facilitators
Eshu Kalra - Senior Product Manager - OLX Group
Eshu Kalra is a seasoned expert in product marketing, martech, and email marketing. With a stellar track record, Eshu has managed top-selling products for 100M+ users, generating $500M+ in revenue.
Delivered 30% YOY revenue growth, expanded market reach, and boosted user engagement for brands like OYO, OLX, Snapdeal, and Oberoi Hotels. Proficient in Ad tech, Eshu Kalra consistently achieved revenue growth by mastering acquisition and conversion funnels, handling 35M+ daily traffic.
Harsh Gupta - Performance Marketer - Health Tap Inc
Harsh Gupta is a Performance Marketer with a proven track record of outstanding results in strategy and execution of high-impact campaigns across digital media.
Over the years, Harsh has worked extensively on several large and small-scale digital campaigns across industries and channels. Hands-on experience working on Google AdWords, Facebook Business Manager, Google Analytics, Adobe Analytics, SimilarWeb and other similar analytics and bid management tools. Over the last 7+ years, Harsh has managed accounts for brands like BookMyShow, Croma, Oberoi & Trident Hotels, SBI Cards. Ceat Tyres and many more.
