MSc Digital Marketing & Analytics

January, September

START

1 year full time, 2 years part time

DURATION

Full Time, Part Time

ATTENDANCE

Dr Vijay Pujari SFHEA FCIM

COURSE LEADER

AED 80,700

FEES TOTAL

Postgraduate Programmes

MSc Strategic Marketing

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. The programme is developed through consultations with industry experts, scholars and students.The programme recognizes marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. Developed through consultations with industry experts, scholars and students, the programme is built around three key areas of strategic marketing:· Strategic Analysis: the ability to understand an organisation’s environmental and competitive landscape and apply critical and analytical thinking thereof;· Strategic Marketing and Leadership: the ability to bring vision, understand marketing strategy, lead teams and measure marketing performance in a highly global marketplace;· Implementation – the ability to respond strategically to the changing needs of consumers through the development of a range of traditional and digital, customer-centered strategies.A programme tailored with your future in mindThe programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.Practical learning from experienced marketeers and researchersThe programme emphasises practical hands-on application of knowledge. Through the Practitioner Perspectives module, the programme offers you a unique practitioner focused learning experience, including a week-long residential programme. You will gain a practical and applied perspective of the marketing discipline through the engagement with industry partners. The project combines workshops from managers at Google, Facebook and Twitter and allows students to work in syndicate groups to discuss, disseminate and present their strategic thinking based upon the information provided throughout the week.Benefit wherever you are in your marketing careerThe programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines which adds to the vibrancy of the overall learning experience.*Accredited by the Chartered Institute of MarketingThis programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position. Please visit the CIM Accredited Degrees website (and select Middlesex University Dubai from the drop down menu) to see the exemptions offered for your programme.Middlesex University Dubai is also one of the few CIM Accredited Study Centres in Dubai, offering students the opportunity to complete remaining CIM modules required to earn their CIM qualification. For more details, please visit the Middlesex University Dubai CIM Accredited Study Centre website.&nbsp;

An Introduction to the Programme

Why Study MSc Strategic Marketing?

Course Highlights

WHAT YOU WILL STUDY ON YOUR MSC STRATEGIC MARKETING PROGRAMME.

PROGRAMME CONTENT

PROGRAMME MODULES

COURSE OVERVIEW

For admissions related enquiries, Kindly contact our admissions team On 0097143678100/009714375 1212 alternatively you can email on admissions@mdx.ac.ae

English Language Requirements (Postgraduate)

WE ACCEPT APPLICANTS FROM A WIDE RANGE OF DIFFERENT CURRICULUMS

ENTRY REQUIREMENTS

We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we've learnt in recent years by enhancing our teaching methods with new and innovative ways of learning.How will the MSc Strategic Marketing be taught?Our approach to teaching recognises that you come with different experiences and approaches to classroom engagement as well as having your own individual learning style.We want and encourage you to be an active participant in classroom discussions, so our teaching philosophy is based very much on practice-based learning and one which recognises that learning is not restricted to the classroom alone.We understand that education is not just about an ability to solely demonstrate knowledge, but it’s about the application of that knowledge which distinguishes true learning.We actively encourage you to embrace the diversity of the learning community and use this as a way of expanding and building on your overall experience.AssessmentThe assessment design within the programmes has a clear vision of setting challenges which reflect and resemble the tasks you are most likely to face when in employment. The strategy is designed to provide you with concrete transferable skills but also to become independent learners, team collaborators and problem solvers.The constantly evolving nature of the marketing discipline, its arguable ‘influence’ on society and its perception as holding up a mirror to society norms, are all imperatives which cut across our assessment strategy.You will be empowered to be co-creators of many aspects of the assessments you will complete; and you will see how we have moved away from the traditional ‘exam’approach to one which challenges you to be critical and reflective as well as innovative, experimental and creative through practical and application based projects and assessments.

TEACHING

WORLD-CLASS FACULTY WITH A WEALTH OF INDUSTRY EXPERIENCE.

Postgraduate Programmes FACULTY

The programme is designed to equip students with the skills and knowledge to pursue successful careers in marketing roles across a wide range of different industry sectors and types of organisations. Graduates will be equipped to pursue a career in a range of marketing positions such as:· Marketing Executive· Marketing Consultant· Marketing Analyst or Researcher· Customer Insights Specialist· Brand Executive.· Marketing Account Manger· SME Owner The Career and Employability Services support students in planning for their career.

WHERE YOUR UK DEGREE WILL TAKE YOUR CAREER.

FUTURE CAREER AND EMPLOYMENT

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