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Course Detail

MA Media Management

MA Media Management

Learn about the course below
2 years part time
Part Time
Course leader
Fees (Total)
Annual Breakdown
Year 1 - 32,300 Year 2 - 32,300 (Part Time)

The media landscape is challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare you with key sector skills such as digital media marketing, audience engagement and data analytics to ensure you succeed in the workplace.

Additionally, this programme offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping you with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.

Students will be prepared to excel in positions such as media industry consultant, digital strategist, media project planner and manager, social media manager, digital marketing manager, editor, social media analyst, content strategist, and creative team leader in various media and creative organizations and online platforms.

Why Study MA Media Management at Middlesex University Dubai?

The MA Media Management programme combines applied and theoretical knowledge and understanding to equip students with the vital skills necessary for a successful management career in the media. The programme curriculum is designed to meet the demands for media professionals by focusing on strong leadership skills, the ability to manage change and to promote innovation and creativity.

You’ll study pedagogically innovative modules that draw on interdisciplinary strengths of diverse teaching expertise across areas of media studies, political and digital economy, management, marketing and branding reflecting current professional trends and academic research.

Course Highlights

Students will study at the university’s esteemed Media department which was recently awarded “Best Media Centre at the Forbes Middle East Higher Education awards in recognition of outstanding curricula, achievements and facilities. During the programme, they will engage in practice-based assignments that will enable skills in project development, collaboration and planning, informed by a critical understanding of the media and creative industries. They will benefit from the university’s close to links to leading industry organizations which support knowledge exchange and experiential learning opportunities.

Practice-based assignments enable skills in project development, collaboration and planning, informed by a critical understanding of the media and creative industries.                

This course will develop the research and professional skills you’ll need to work autonomously and be able to access and shape the media industry and related industries

Throughout your studies, there will be opportunities for collaboration and partnership with industry across and beyond the programme. You’ll explore research-informed analytical perspective on the issues affecting work in these industries and acquire the skills necessary to meet the challenges posed by a period of unprecedented change in the local and global media environment.

Our degree is ideal in preparing graduates for a management career in the media and related industries.

In addition to an in-depth understanding of media management, you’ll learn digital and media marketing skills vital to engage with the current media landscape. You’ll enhance your numeracy and foundational data analytics skills, especially within media consumption and audiences measurement metrics.

Throughout your degree, you’ll acquire a broad range of work-related skills such as organisational and planning including budgeting, timetabling, the reporting of findings and the writing of a report.

This course encourages independent learning and research through the self-management of the major final project. Furthermore, you’ll have plenty of opportunities during your studies to demonstrate team-work, problem-solving and leadership skills and gain effective communication in written, verbal and visual forms, including negotiation and presentation skills.

The MA media Management programme is studied over one year on a full time basis and two years on a part time basis. The programme is divided into study units called modules. A module is a unit of study with credits according to the subject and nature of learning. Students take 180 credits, with each 30 credit module representing approximately 300 hours of student learning, endeavour and assessment.

Please refer to our Academic Calendar for further information:

Module and programme information is indicative and may be subject to change.

    • Media Management in Practice (30 Credits) - Compulsory

      The module provides an overview of the course and addresses the relationship among media management, policy and economics, content production and distribution, and society. You'll consider the drivers for change within media and creative industries and the context for managerial decision-making.

    • Project Management and Research Skills (30 Credits) - Compulsory

      Choosing to do a postgraduate degree means that you will be interested and engaged in gaining research skills that enable you to embark on a process of knowledge-making, self-discovery and self-motivation. Through hands-on assignments, you will gain project management skills beneficial for your future career, such as defining, planning and costing projects, which consequently will inform the development of the final major project proposal.

    • Audience Engagement and Data Analytics (30 Credits) - Compulsory

      The module addresses the reconfigured relationship between media and creative industries and their audiences. Key challenges and issues will be evaluated in the context of big data, small data, AI, and the ‘affective turn’ in audience research approaches. This will equip you with an understanding of media engagement and consumption, the changing role of audiences, participatory cultures, and ways of exploring audiences through digital methods.

    • Digital Marketing for the Creative Industries (30 Credits) - Compulsory

      This module aims to explore digital marketing looking at the challenges and opportunities the new technologies and concepts such as social media, search engines, mobile advertising and user generated content bring to creative industries at international level. You'll be equipped with knowledge and practical skills in the virtual market place and be prepared to manage and apply new digital marketing models, social media and branding strategies.

    • Major Project (60 Credits) - Compulsory

      During this module, you'll develop a research-based, practically-oriented final project and demonstrate critical and independent thinking. This should draw on topics covered during the MA, addressing the specificities, challenges, innovations and opportunities within media management and the creative industries more broadly, and explore more forensically a subject identified as key to career development.

Taught sessions are held at our Dubai Knowledge Park campus (Blocks 16, 17, 04 and 19) during the week (Monday to Friday) between 6:30pm and 9:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive advanced notice for these. You can expect to attend one session per week per module, except where otherwise specified in the programme timetable and for the Major Project module in which you will be working individually on your project with some supervised elements. Attending scheduled weekly classes is an important requirement for completion of this programme.

This course introduces an integrated strategy that reinforces practice-based and active research-based learning which allows you to practice assessments with ‘real-world’ outputs and connects you with the workplace.

Throughout the course of study, you are offered practical tools and opportunities linked to industry, and scholarly knowledge that will enhance your understanding of the ever-changing media environment. This is taught through guest lectures given by industry professionals, online tutorials via LinkedinLearning and networking experiences through industry events and field trips, online and on-site when appropriate.

You’ll be part of a vibrant and diverse cohort, comprising professional and academic experiences from all corners all the world, leading to a highly stimulating learning environment. You’ll have access to online forums where you can participate in student and peer-led discussions expanding on key questions and topics of the week, share material and receive tutor and peer-feedback. Our academic team will encourage and mentor you in a transformative journey, in order to develop your personal knowledge and experience and ensure you achieve your potential, academically and professionally.

The programme offers a range of new innovative modules which connect the disciplines of management with the specificities of the media industries.

As future media managers, you'll engage in research-oriented personal and exciting major projects that consider major disruption and change and the transformative potential this offers for a sustainable and inclusive field of media work.

Academic Requirements

  • We normally require an undergraduate honours degree (classified 2.2 or above in humanities, social sciences or another related subject or a recognized overseas equivalent.

Applicants with substantial work experience in the media/creative industries will also be considered and may be admitted and considered through an interview process and their work portfolio.


English Language Requirements (Postgraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.5 (minimum 6.0 in each band)

TOEFL Internet-based

87 (21 in listening & writing, 22 in speaking and 23 in reading)

PearsonPTE Academic


For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email on

Graduates of this programme are equipped to enter a variety of types of employment or continue academic study at a higher level, for example doctorate. Prospective students could find themselves in the following jobs:

  • Graduates can occupy positions in the field as media industry consultant, digital strategist, media project planner and manager, social media manager, digital marketing manager, editor, social media analyst, content strategist, and creative team leader.
  • Working for media and creative organisations, online platforms, publishing, streaming media companies.

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