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Course Detail

MSc Media Management

MSc Media Management

Learn about the course below
2 years part time
Part time
Course leader

The MSc in Media Management is an innovative and dynamic course that focuses on developing your understanding of media businesses and the global environment in which they operate. The course offers modules which are delivered across two Schools within the University: Media and Performing Arts, and Information Technology.

Combining theoretical and applied components, the programme will offer you a sound critical understanding of management operations of the contemporary media industries as well as of different areas of media production and work. This course is particularly aimed at people interested in, or working in, management careers in media industries, journalism and news production, as well as public and media relations.

In a highly competitive job market, learning from highly experienced professionals is a competitive asset. Staff at Middlesex University Dubai has strong links with major media organisations and regularly invite senior executives to deliver guest lectures. Furthermore, Middlesex University Dubai has appointed a number of senior media professionals directly offering students their wealth of experience.

Why Study MSc Media Management?

  • Our tutors include academic researchers, journalists, editors and PR and advertising experts who will support your development and help you to build industry-specific, transferable skills
  • Academic staff who are actively engaged in research and current debates
  • Lecturers with senior media industry experience
  • Strong links with major media organisations
  • State-of-the-art computer laboratories and digital media facilities
Course Fees : AED 68,250

The course covers key subjects related to the management and structure of the media and promotional industries and the relationships between creative skills and management strategy. You will be encouraged to develop a critical understanding of contemporary social, cultural and economic processes and to relate these to the rapid and ongoing transformation in the media and promotional sectors.

Please refer to our Academic Calendar for further information:

NOTE: Not all optional modules may be available each year, as they are dependent upon student interest and minimum numbers of registrations.

Module and programme information is indicative and may be subject to change.

    • Research Methods (30 Credits) - Compulsory

      This module introduces students to key research methods in arts, media and cultural management, and to practical issues in carrying out research. We will discuss a range of approaches to researching people, researching texts, and researching institutions and industries. Students will develop an understanding of what research is, and of how to carry it out successfully. Students will also get their independent project or dissertation research started - throughout the term they will work on developing their project or dissertation proposals, and will rework ideas and material in different ways, including as a formal written proposal and as a presentation.

    • Dissertation Project (60 Credits) - Compulsory

      This is a supervision-led module. Students will begin by pitching their ideas and working on proposals. Once research projects are approved, the students work independently on their projects with a named supervisor supporting them. Students will identify a set of research questions and methodology(-ies) for answering them, and carry out the research with rigour at the appropriate level. At the outset, students can choose to target research by choosing one of the assessment pathways outlines below. This flexibility allows the students to steer their dissertation towards their future career whether in the arts management, academic research or another field.

    • Key Skills in Media Management (30 Credits) - Compulsory

      Key Skills in Media Management aims to equip students with a range of practical knowledge and skills that will enable them to become effective managers within the media. The module will build on knowledge gained in MED4100 in the broad area of strategic management and corporate business practices, but will focus on key practical skills necessary for taking on a role as a media manager. The module will be divided into three sections: managing technological change in the media industry; understanding the audience; and managing creative teams. The module will therefore begin by introducing some key technological changes taking place within the media, and will consider the impact of such changes on audience engagement, professional working practices and corporate business models.

      This will act as a foundation from which to consider the debates and issues surrounding managing people, and the specific challenges inherent in managing both the self and others within creative organisations. Similarly, having considered the changing nature of the relations between media organisations and their audiences, the final section will consider the importance of audience research as a foundation for media programming and/or creative development, here the students will be encouraged to bring their knowledge of people management to bear in order to work effectively as part of a team on a group research project.

    • Media and Creative Industries (30 Credits) - Compulsory

      The aims of the module are to analyse the changing economic forces which direct and constrain the choices of managers in various subsectors of the arts, media and creative industries. It encompasses an understanding of economic and policy concepts and issues in the context of media and creative industries. A range of significant issues and topics that impinge on the economics and management practices of these industries are discussed. The module will examine television, film, music , print, performing arts and online digital industries. It will also develop research skills, and will host presentation/ workshops by a number of high profile industry speakers about their practice.

    • Digital Marketing (15 Credits) - Optional
      The aim of this module is to develop students’ knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy. 
    • Brand Analytics: Methods and Strategies (15 Credits) - Optional

      The aim of this module is to develop your ability to measure, predict, and critically evaluate key performance indicators of brands. You will collect and analyse data, and then prepare reports and communicate the results of the data analysis in order to assist decision-making and strategy development.

    • City, Region and Nation Branding (15 Credits) - Optional

      The aim of this module is to equip you with the key skills for understanding the complex nature of city, region and nation brands. Beginning with an overview of the nature of places, the module introduces the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

    • Cross-Cultural Communications and Global Brands (15 Credits) - Optional

      The ability to communicate in culturally diverse settings has become a key prerequisite of successful global brands. This module examines the discipline of cross-cultural communications in relation to global marketing. It is concerned with the development, implementation and evaluation of marketing communication activities across a diverse range of cultural settings. You will consider how cultural values influence, and can be reflected in, global communication programmes for both ‘goods’ and ‘services’ markets. Message creation, execution and the available vehicles of message distribution will be evaluated across different cultural contexts. Through exposure to a wide range of real-life examples, you will be able to design comprehensive communication solutions to boost brand shares globally.

    • Working with the Creative Industries (30 Credits) - Optional
      Through exploration of a range of industry practices, organisational structures and business processes, you'll develop the knowledge and skills to understand, work and negotiate productively with the different needs and constraints of creative technical work and industry/business practice.

Taught sessions are held at our Dubai Knowledge Park campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 6:30pm and 9:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. You can expect to attend one session per week per module, except where otherwise specified in the programme timetable and for the Dissertation module in which you will be working individually on your thesis with some supervised elements. Attending scheduled weekly classes is an important requirement for completion of this programme.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.

Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.

Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.


Academic and Work Experience Requirements

Minimum second class honours degree (UK) or above, or overseas equivalent qualification is required. Candidates without a degree who have significant managerial experience will also be considered on an individual assessment subject to approval by Programme Coordinator.


English Language Requirements (Postgraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.5 (minimum 6.0 in each band)

TOEFL Internet-based

87 (21 in listening & writing, 22 in speaking and 23 in reading)

PearsonPTE Academic


PearsonPTE General

Level 4

For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email on
Students of the MSc Media Management typically proceed to careers in media management and/ or the cultural industries. Dubai is an international centre for media and cultural management opportunities and the programme has been designed to provide an academic framework that places students in an excellent position for employment as well as self-managed portfolio careers.

Middlesex University Dubai, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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