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Course Detail

MSc International Tourism Management

MSc International Tourism Management

Learn about the course below
1 year full time 2 years part time
Full Time Part Time
Course leader
Fees (Total)
January 2020
September 2020
January 2020
September 2020
Year 1 - 35,000 Year 2 - 35,000 (Part Time)

With an ever increasing number of destinations worldwide opening up to investing in tourism, our International Tourism master’s degree is ideally scoped to boost your career in this diverse and dynamic sector.

Why study International Tourism Management at Middlesex University?

During this course, students develop their management knowledge and skills while strengthening their critical awareness of the current socio-economic, marketing and political challenges currently affecting the profession. You will gain industry insights and networking opportunities that will enhance your career — expanding your knowledge around management issues facing tourism in specialised international contexts.

Core to the MSc is the active programme of field visits – including an overseas trip where students have the opportunity to hear from expert speakers, attend seminar programmes and gain valuable networking opportunities.

The course is designed for current professionals and those seeking careers in the tourism and hospitality sectors. Most graduates will likely hold an undergraduate degree in the area of tourism, hospitality, business and other social sciences and are looking to acquire specialist knowledge and skills in tourism management. It is particularly relevant for international students who wish to further their career in tourism management within their home countries. It is also suitable for graduates who are interested in a research or an academic career.


  • Students can uniquely blend options that are largely industry and practice focused with modules that are more orientated towards the social sciences
  • Benefit from our strong-industry links, industry-experienced lecturers that are hands-on and supportive
  • Integrated experiential learning and co-curricular activities including expert speakers, networking opportunities, seminar programmes, research events, and an overseas field-trip.

Middlesex University Dubai is a leading center for cutting edge tourism research in the region, home to an active research culture and host to internationally renowned research conferences.

  • A specialised masters degree with a global focus to prepare students for international tourism leadership positions
  • Opportunities to apply learning to existing employment and utilize professional experience as a foundation for assignments
  • Personalised learning journey with an open option module
  • International and local Field trips foster experiential learning 
  • Transferrable skills development opens multiple career trajectories
  • Expert faculty in academia and practice
  • Interaction with leading tourism, hospitality and events organisations
  • Creation of a portfolio of learning evidences skills to prospective employers
  • Join a fun and friendly multicultural cohort and widen your network

How is the MSc International Tourism taught?

A wide range of teaching and learning approaches are used to build up your skills and knowledge – mainly through lectures, seminars and practical activities.  Teaching and learning will also be informed by lecturers’ current research and industry engagement.

You will take part in case study-based discussions, field trips, and in-class activities. You will supplement all this with your own guided and independent reading and research. The mix of delivery modes will be varied and suitable to the content being delivered.  

*Not all optional modules maybe available each year, as they are dependent upon student numbers and interest

Module and programme information is indicative and may be subject to change.

    • Digital Marketing (20 Credits) - Compulsory
      The aim of this module is to develop students’ knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy. 
    • Research Methods and Dissertation (60 Credits) - Compulsory
      This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project.
    • International Tourism Business (30 Credits) - Compulsory
      This module aims to establish the groundwork for understanding the theoretical concepts of tourism as a business whilst preparing students to critique and develop management skills to run tourism businesses. Students will gain an insight into the business of international tourism, through exploring and analysing international tourism demand and supply. They will also develop a critical understanding of the strategic process of business management and human resource development across the different sectors
    • International Tourism in the 21st Century (30 Credits) - Compulsory
      This core module provides a comprehensive overview and critical analysis of tourism. This module identifies a range of environmental, social, cultural and economic issues that arise out of mass tourism development in different parts of the world. In order to identify the causes as well as to examine possible solutions, the module critically examines the socio-political environment in which mass tourism is situated namely neo-liberal globalisation. 
    • Open Module (15 Credits) - Optional

      Students can choose another 15 credit module from postgraduate programmes in the Business School.

    • Tourism and Development (15 Credits) - Optional
      This module aims to equip students with a critical understanding of the complex, contested, multi-dimensional nature of the opportunities provided by the tourism industry to drive positive change in developing countries. The module adopts a strong focus on the evolving nature of stakeholder relations, policy narratives and conceptual understanding of key issues with respect to the tourism – development nexus. In addition, it draws on practice-based insight in order to deliver a balanced, holistic understanding of the role and impact of tourism across key areas of the developing world. 
    • City, Region and Nation Branding (15 Credits) - Optional

      The aim of this module is to equip you with the key skills for understanding the complex nature of city, region and nation brands. Beginning with an overview of the nature of places, the module introduces the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

    • Destination Management (15 Credits) - Optional
      The aim of this module is to equip students with the knowledge and skills in order to apply appropriate operational and strategic destination management and marketing solutions. The first part of the module draws on destination management theory; students will critically evaluate the challenges and opportunities destinations face. Utilising case studies students will also evaluate the range of stakeholders involved in destination management in various destinations. The second part of the module focuses on the nature and role of destination management organisations (DMOs) in different contexts, destination competitiveness, how destination managers create value to differentiate themselves and gain a superior position in a competitive market. 
    • Entrepreneurship in Tourism (15 Credits) - Optional
      The aim of this module is to provide students with knowledge and skills that support the development and critical evaluation of entrepreneurship in tourism. Various theoretical frameworks will be introduced to enable students to appreciate the value of tourism enterprise and the complexities of exploiting entrepreneurial opportunities offered by the tourism industry. The module will develop students’ understanding of the resource needs for tourism venture start-ups, underlying processes of entrepreneurial activity and the outcomes of tourism enterprise. Students will also be able to identify key issues affecting tourism entrepreneurship and tools for effective management of tourism businesses. 
    • Visitor Attractions and Management (15 Credits) - Optional
      The aim of this module is for students to gain a depth of understanding of visitor attractions to equip them with knowledge and skills they can transfer into the workplace. The module will introduce students to the range and diversity of natural and man-made attractions across the globe and provide a deep understanding of the governance, marketing, legal and operational issues of opening attractions to the public whilst providing a quality visitor experience.
    • Event Management (15 Credits) - Optional
      The aim of this module is to develop a critical understanding of the events management field and to equip students with the knowledge and skills to be able to a) effectively assess events’ impacts and legacy, b) analyse the role of business, conference, cultural/heritage, sporting, religious and other festivals and events in the development and revitalisation of destinations at local, regional and national levels, c) compare and contrast the motivations and roles of the various stakeholders of events along with the motivations of participants drawing on theoretical frameworks.

What will you study?

Located in the Department of Marketing, Branding and Tourism, you will have a unique opportunity to study all three subject areas together and apply this in the context of contemporary tourism management. The study of digital marketing, place branding, sustainable development, consumer behavior and entrepreneurship are at the core of the Departments’ work, with several academics who are leading researchers and practitioners in these areas.

Core modules will help you develop your management knowledge and skills while strengthening your critical awareness of the current socio-economic, marketing and political challenges that will affect your profession.

Optional modules provide more specific knowledge and skills alongside deeper insights into management issues facing tourism in specialised contexts. Students will have the opportunity tailor the programme to their own interests and career aspirations through the selection of the four optional modules.

What will you gain?

An MSc/PG Cert/PG Dip in International Tourism will enable you to develop the professional and subject expertise to make you a valuable asset from day one of your career.

You will gain industry insights and networking opportunities that will enhance your career — expanding your knowledge around management issues facing tourism in specialised international contexts.

What are the entry requirements for the MSc International Tourism degree?

  • We welcome applications from graduates with a good honours degree (2.2 or above), in a tourism-relevant subject, or an equivalent qualification
  • We also consider candidates with a minimum of three years' work experience in tourism/hospitality who have a degree in a non-relevant subject or a relevant CPD certification.
  • Those without formal qualifications need to demonstrate significant relevant work experience and the ability to study at postgraduate level.
  • Potential candidates are encouraged to contact our Admissions Office for individual consultation on a case-by-case basis.

English Language Requirements (Postgraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.5 (minimum 6.0 in each band)

TOEFL Internet-based

87 (21 in listening & writing, 22 in speaking and 23 in reading)

PearsonPTE Academic


PearsonPTE General

Level 4

For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email on

What sort of careers can you have with an MSc in International Tourism?

An MSc in International Tourism will enable you to develop the professional and communication skills and subject expertise necessary to take your career to the next level.

Graduates can embark on roles in: 

  • The hotel sector
  • The airline industry
  • Tourism marketing and promotion boards
  • Tourism policy making bodies
  • Work in NGOs focused on tourism
  • Tour guiding
  • Tourism enterprises

Middlesex University Dubai, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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