Introduction to the Programme
Introduction to MSc Digital Marketing
The MSc Digital Marketing degree is taught within Middlesex University’s Marketing, Branding and Tourism Department in the Business School. This is an exciting programme that will give students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in the contemporary world, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.
This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of Digital Marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice
Why Study MSc Digital Marketing?
The MSc Digital Marketing aims to prepare students for successful employment by encouraging the development of a range of skills that will enable them to work effectively, both collaboratively and individually. It is designed to develop students’ understanding of Digital Marketing and its integration into an organisation’s overall marketing strategy.
The MSc Digital Marketing will help students with no or a limited knowledge of Digital Marketing to develop an advanced level of understanding and critical reflection of the key marketing and Digital Marketing theories, frameworks and tools across a diverse range of industry sectors. Students will learn to apply this knowledge to complex strategic issues based on leading edge research and practice in the field.
On successful completion of this programme, graduates will be able to critically evaluate particular situations, to problem solve, to write clearly and analytically, to work together and independently and to communicate. They will be able to retrieve and synthesise information from a diverse range of sources to develop well-informed and justified solutions to marketing and Digital Marketing challenges.
The achievement of these aims will provide our MSc Digital Marketing graduates with the knowledge and skills required to build a career in Digital Marketing. Whether our graduates wish to work as Digital Marketing Managers or Digital Campaign Managers or Social Media Analysts or Digital Entrepreneurs, the programme will allow them to acquire both general and specialised knowledge required to start building their chosen careers. The choice of dissertation will provide students with an opportunity to further develop specialist skills and knowledge in a field they are particularly interested in. For those students intending to further their education, the MSc Digital Marketing will equip them with the range of skills required for Doctoral level study.
Mode of Study Options: It is expected that by September 2021 we will have In-person classes and these could be supported by an online element. It is too early to commit to a 100% Online at present as it will depend on the Health & Safety situation and KHDA permissions. We can say at present that if the Health & Safety situation warrants it there could be a 100% online along with in-person classes.
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Chartered Institute of Marketing
This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.
This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.
CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position.
Please visit the CIM Accredited Degrees website (and select Middlesex University Dubai from the drop down menu) to see the exemptions offered for your programme.
Middlesex University Dubai is also one of the few CIM Accredited Study Centres in Dubai, offering students the opportunity to complete remaining CIM modules required to earn their CIM qualification. For more details, please visit the Middlesex University Dubai CIM Accredited Study Centre website.
Chartered Management Institute (CMI)
Your programme is dual accredited by the Chartered Management Institute, the only professional body able to award Chartered Manager status - the ultimate management accolade. Dedicated to promoting the highest standards in Management and Leadership excellence, all students will have CMI Affiliate Membership throughout their study giving them access to a range of benefits. Upon completion of your degree you will also walk away with a CMI Level 7 Professional Qualification in Strategic Management and Leadership Practice.
For more details on the CMI dual accreditation, please watch CMI’s Learner Induction video.