Introduction to the Programme
The media landscape is challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare you with key sector skills such as digital media marketing, audience engagement and data analytics to ensure you succeed in the workplace.
Additionally, this programme offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping you with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.
Students will be prepared to excel in positions such as media industry consultant, digital strategist, media project planner and manager, social media manager, digital marketing manager, editor, social media analyst, content strategist, and creative team leader in various media and creative organizations and online platforms.
Why Study MA Media Management at Middlesex University Dubai?
The MA Media Management programme combines applied and theoretical knowledge and understanding to equip students with the vital skills necessary for a successful management career in the media. The programme curriculum is designed to meet the demands for media professionals by focusing on strong leadership skills, the ability to manage change and to promote innovation and creativity.
You’ll study pedagogically innovative modules that draw on interdisciplinary strengths of diverse teaching expertise across areas of media studies, political and digital economy, management, marketing and branding reflecting current professional trends and academic research.
Students will study at the university’s esteemed Media department which was recently awarded “Best Media Centre at the Forbes Middle East Higher Education awards in recognition of outstanding curricula, achievements and facilities. During the programme, they will engage in practice-based assignments that will enable skills in project development, collaboration and planning, informed by a critical understanding of the media and creative industries. They will benefit from the university’s close to links to leading industry organizations which support knowledge exchange and experiential learning opportunities.
Mode of Study Options: It is expected that by September 2021 we will have In-person classes and these could be supported by an online element. It is too early to commit to a 100% Online at present as it will depend on the Health & Safety situation and KHDA permissions. We can say at present that if the Health & Safety situation warrants it there could be a 100% online along with in-person classes.
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