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Course Detail

BSc Honours Psychology with Marketing

BSc Honours Psychology with Marketing

Learn about the course below
Start
September
Duration
3 Years
Attendance
Full Time
Fees (Total)
167,100
Annual Breakdown
Year 1 - 55,700 Year 2 - 55,700 Year 3 - 55,700

The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Special Features

Provides a sound knowledge of psychology and Marketing appropriate to future professional work. Introduces the broad range of theoretical and methodological approaches to psychology. Encourages students to develop a critical approach to their studies, evaluating theory and evidence accordingly. Equips students to communicate effectively in written and numerical forms. Encourages independent and experiential learning, the development of oral communication skills, and the capacity for independent work.

Why Study BSc Honours Psychology with Marketing?

Psychology with Marketing programme provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing. The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up.

The BSc Honours Psychology with Marketing programme will equip you with knowledge and practical skills in two distinct and yet complimentary subject areas. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Please refer to our Academic Calendar for further information: http://www.mdx.ac.ae/life-at-university/academic-calendar

Module and programme information is indicative and may be subject to change.

Note: Both core and optional modules are constantly updated and under review. As with most academic programmes, please remember that it is possible that a module may not be offered in any particular year, for instance because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.

  • Year 1

    • Preparing for Academic Success (15 Credits) - Compulsory

      This module aims to equip you with skills and knowledge about psychology, and the University, that contribute to academic success. The module also aims to help you to develop plans for your future development within and beyond your programme of study. The 'process' of being a student can be difficult and confusing. The educational institution and the academic discipline both have many assumptions and processes that can be hard to uncover and understand without some guidance.  This module will explain how relevant aspects of Psychology and Middlesex University 'work', so that you can gain the maximum benefit from your studies. It will also show you how you can apply psychological knowledge to your own development as individuals and learners, and stimulate preparations for future careers.

    • Psychological Statistics (15 Credits) - Compulsory
      This module aims to introduce you to quantitative statistical analysis as they are employed in psychological research.
    • Mind & Behaviour in Context (30 Credits) - Compulsory
      This module introduces the five core areas of psychology (cognitive, social, biological, developmental, individual differences).
    • Marketing Theory and Practice (30 Credits) - Compulsory
      This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.
    • Research Methods and Design in Psychology (30 Credits) - Compulsory
      The module aims to introduce students to the principles and practice of quantitative and qualitative psychological research. Students will develop skills in searching literature and generating hypotheses with a sound rationale, understand the principles of sound research design and data collection and be able to interpret findings and critically assess research output in psychology. They will also be provided with opportunities to develop skills in the dissemination of research results with the conventions, styles and critical approach of academic work
  • Year 2

    • Digital Marketing (30 Credits) - Compulsory
      The aim of this module is to develop students’ knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy. 
    • Social, Personality and Development Psychology (30 Credits) - Compulsory

      This BPS core module aims to develop the depth and breadth of students’ understanding of primary and contemporary theory and research in three essential areas: social psychology, developmental psychology and individual differences. The subject matter is introduced and investigated through topic-focused lectures, research workshops and collaborative investigations. A focus on developmental psychology will see students study the biological, social, emotional and cognitive processes and changes of infancy and childhood as these are the periods during an individual's lifespan when the most change occurs. In social psychology, fundamental interpersonal and intergroup processes will be studied with the objective of developing students’ understanding of human sociality. Throughout the module, several aspects of psychological approaches to understanding individual differences will be considered such as humanistic theories of development and social learning theory.

    • Brain, Body and Mind (30 Credits) - Compulsory
      This module aims to provide an overview of the biological bases of behaviour and the cognitive approach to psychology. After initial study of the anatomy physiology of the nervous system, attention is focused on aspects of behaviour that have a clear biological component. Through a series of practical laboratory sessions you will investigate specific central and peripheral nervous system variables and their relation to behaviour. In the second half of the module, the nature of the cognitive approach to psychology will be outlined and key theories relating to major cognitive faculties explored. Understanding of these is enhanced through a series of interactive seminars.
    • Research Methods and Ethics in Psychology (30 Credits) - Compulsory
      The module enables students to understand and evaluate psychological research and to understand how research design relates to research questions. It provides students with skills in a variety of statistical analyses and enables them to conduct ethical psychological research utilising quantitative and qualitative methods. It provides the foundation for interpretation and critical discussion of published psychological research.
  • Year 3

    • Psychology in Education (15 Credits) - Compulsory
      This module is designed to give you an advanced level of understanding of the way that psychological theories and research have influenced our understanding of child and adult learning and teaching in educational settings. The aim is to direct you to develop an appreciation of traditional and contemporary research, knowledge and applications in the domain.
    • Neuropsychology: The Healthy Brain & What Can Go Wrong With It (15 Credits) - Compulsory

      To introduce students to the history, principles and methods of neuropsychology with a particular emphasis on case studies

      * To introduce the causes and symptoms of major neuropsychological disorders of language, vision, memory, emotion, personality, olfaction and development, and the theories accounting for each

      * To demonstrate the extent to which case studies (in combination with data from brain imaging) inform us about the functioning of the healthy brain in these cognitive functions

      * To describe and evaluate how the effects of brain damage are assessed

      * To encourage critical thinking and oral presentation skills

      * To prepare students for postgraduate study within neuropsychology

    • Psychology Dissertation (30 Credits) - Compulsory
      Within this module, you will pursue independent study with a designated supervisor on a topic not offered in-depth among the normal range of modules. You will be expected to carry out an original investigation using a recognised psychology or cognitive science research method, and produce a dissertation based on that research. The title and methodology of this dissertation must be agreed with the supervisor in advance. Undertaking this module will enable you to develop your methodological and statistical knowledge acquired through previous research methods training. It will develop your competence in the production of coherent written reports which are clearly presented and which have an analytic and critical orientation, and it will provide the opportunity for you to become competent and self-sufficient researcher.
    • Marketing Strategy and Planning (30 Credits) - Compulsory
      This module aims at giving students a sound understanding of the ideas and models that are at the basis of strategic marketing and planning. The understanding is reinforced and applied in workshops and by analysing case studies, then by tackling a real life extensive project.
    • Lifespan Issues: Impact of Life Experience (15 Credits) - Optional
      The module aims to (a) to develop students’ understanding of how theoretical, empirical and personal examples arising in the fields of academia, research and clinical practice contribute to understanding life experience and psychology and (b) to encourage students to think reflectively about the psychological relevance of social norms, expectations, stereotypes and issues of personal identity and nurture on life experience and development
    • Lifespan Stages: Adult stages of development (15 Credits) - Optional
      The module aims to explore the psychology of lifespan development using theoretical and research orientated approaches. It considers how psychological knowledge of ways in which development can be investigated and observed using research can be undertaken from a variety of perspectives, as well as how it can be understood using models of cognitive, biological, socio-ecological, psychodynamic and developmental psychology. The module aims to develop students’ understanding of how theoretical, empirical and personal examples arising in the fields of academia, research and clinical practice contribute to understanding of lifespan development and can be practically applied to Lifespan investigation.
    • The Psychology of Stress, Motivation and Work-Life Balance (15 Credits) - Optional
      This module aims to introduce students to the area of occupational psychology particularly in relation to stress, motivation and work-life balance. The module will introduce theories which underlie stress with a strong focus on the role of stress in the workplace. The students will also gain an understanding of work-life balance and the real-world applications of promoting good work-life balance. The topics will be covered in a variety of ways which will allow the students to engage with some of the critical debates around area. This will range from the complexities surrounding the conceptualisation of work-life balance, to the impact it can have on the health of employees, whilst also incorporating the role of the employer. Although, motivation and stress in the workplace are areas which have been traditionally researched in relation to workplace psychology, both of the areas, along with work-life balance are currently yielding a lot of innovative research. The module will allow students to critically engage with an emerging and increasingly popular area of occupational psychology and it will appeal to students who have an interest in occupational psychology, but specifically the links between work and home life, and how psychology has helped to shape this discipline. Since work based stress, motivation and work-life balance are all employment based topics, the content will be relevant to students beyond their degree and can be carried into their chosen areas of employment. Particularly those who are planning to go into Human Resources, Occupational Psychology or wish to pursue a postgraduate course in this area.
    • Coaching Psychology (15 Credits) - Optional
      This module offers advanced level study of topics in coaching psychology and offers students a blend of academic study, practical knowledge, and personal development. The module is designed to measure a variety of learning outcomes and to facilitate students’ development of critical thinking, independent learning, reflective learning, and listening and communication skills. It provides an introduction to basic skills of Coaching and Coaching Psychology. The module may encourage students to explore further training in Coaching and Coaching Psychology as part of their professional and career development.
    • Key Issues and Controversies in the Psychology of Elite Sport Performance (15 Credits) - Optional
      This module will aim to introduce students to the ways in which psychological theories and methods contribute to our understanding of elite sport performance, to understand the psychological, behavioural and social determinants of elite sport performance and the applications of sport psychology, from a practitioners perspective, to working with skilled performers.
    • New Directions in Cognitive Science (15 Credits) - Optional
      We all have the experience of an internal dialogue; linguistically phrased commentary and reasoning that pertains to our actions in the here and now or to actions we might wish to execute. But do those sentences truly reflect how our brains collate and process information? For many years the assumption was that they do, but of late this view has been challenged.
      Cognitive science is a multidisciplinary approach to studying and understanding internal causal states for the production of behaviour (thoughts). The primary aim of cognitive science is to provide a mechanistic (how things work) and functional (why things work) account of cognition. Cognitive science has traditionally been grounded in a ‘symbolic account’ of mind – the notion that the brain, much like a computer, manipulates abstract information that has representational content (is about something). However, recent changes in our understanding of behaviour, cognition and neuroscience have challenged these underlying assumptions. This module will outline the underlying assumptions of cognitive science, how they have been challenged by recent developments and whether cognitive science can incorporate these new developments within its existing framework. Importantly, this module will teach topics from different areas of science including; psychology, ecology, neuroscience, and computer science.
    • Creativity & Imagination (15 Credits) - Optional
      The module explores psychological aspects of creativity and imagination. Students' will develop a critical understanding of psychological theory and research relating to creative productivity across a range of contexts. Additionally, students will apply theory and research to plans for developing, enhancing and/or utilising creativity and imagination in real-world contexts.
    • Critical Forensic Psychology (15 Credits) - Optional
      The module aims to explore the application of psychology to social problems in the areas of crime, conflict and violence, taking into account individual, group and social factors. It considers how individuals and groups become involved in, and perpetuate, these problematic behaviours, and also considers the consequences for victims, government and justice responses, and approaches to prevention.
    • Applying health Psychology to behaviour change (15 Credits) - Optional
      The module aims to introduce students to health psychology and the work of Health Psychologists in practice. It covers the psychological, behavioural and social determinants of health and illness, before focusing on health behaviour change interventions and chronic illness and its management. It aims to help students apply knowledge and skills to real-world health problems.

Classes are held at our Dubai Knowledge Park campus Sunday to Thursday between 8:30am and 6:30pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and team work.

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following qualifications are normally considered for admission into undergraduate programmes:

Successful completion of the Middlesex University International Foundation Programme (IFP)*** (equivalent programmes from other Universities/Colleges/Institutes will be considered).
Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All State Boards may be considered: minimum grade of 60% overall
Minimum two, maximum three subjects, with grades of B,B,C (three subjects), or with A*, A* (two subjects)
You must have passed the full IB Diploma. In some cases applicants will also need to have studied certain subjects at Standard or Higher Level. If you are unsure about the suitability of your qualifications or would like help with your application, please contact admissions@mdx.ac.ae for support.

Students who have completed their GCSEs are eligible to join our International Foundation Programme – a one year programme to prepare students for entry onto our Undergraduate Programmes. Please note that students must meet the British AS and A Level entry requirements in order to gain entry into the First Year of any one of our Undergraduate Programmes. Grade C in Maths

UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)*** or equivalent programmes
Completion of Year 1 at a recognised post-secondary institution (university / college). Candidates that have successfully completed FSC/HSC are admitted to the Middlesex University’s International Foundation Programme (IFP)***
Minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)***
Candidates are admitted to the International Foundation Programme (IFP)***
National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)***
Candidates are admitted to the International Foundation Programme (IFP)***
Students with American High School Diploma are eligible to join our Foundation programme. However, if you have passed the American High School Diploma with the university required GPA and SAT or ACT or AP Scores you may be eligible for direct entry into Year 1 of the undergraduate programme. If you are unsure about the suitability of your qualifications or would like help with your application, please contact admissions@mdx.ac.ae for support.
BTEC Level 3 qualifications***** (suite of qualifications known as Nationals) may be considered for direct entry into an undergraduate programme

***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels).

Note: *International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes

This list shows only a selection of qualifications and if your high school system does not appear here, please contact our Admissions Office admissions@mdx.ac.ae and we will be able to advise you further.

English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.0 (minimum 5.5 in each band)

TOEFL Internet-based

72 (17 in listening & writing, 20 in speaking and 18 in reading)

PearsonPTE Academic

51


Additionally, students with the following qualifications may be considered as having met the English language requirements:

English Language

Entry Requirement

GCSE/IGCSE/O-Level English

(as a first or second language)

Grade C or Higher

CBSE/ISC boards/NIOS/All state boards

Minimum grade of 65% in English

International Baccalaureate

Minimum grade 5 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum

WAEC/WASSCE/SSSCE 

Minimum grade “C6“

TOEFL-IBT home-based test

 

Accepted for September 2020 only and in territories where standard version of the test is not available due to test centre closure  
UG: 72

Duolingo

Accepted for September 2020 only
UG: Overall 95

 

IELTS Indicator 

Accepted for September 2020 only and test certificate must be dated after 20 May 2020.

Note: this test is accepted only in territories where IELTS test centre is closed.  


For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email on admissions@mdx.ac.ae

The majority of students graduating from this programme may aim to take up a role within business management or consulting, although the programme is also suited to those who would like to continue their studies in psychology (especially industrial or organisational) to become a professional psychologist. Many intellectually and financially rewarding roles can be obtained upon graduation, including Market Researcher; Data Analyst, Customer Service, Trainer and Client Service Representative. Middlesex University Dubai maintains strong connections with regional employers, and our industry partners offer internships and placement opportunities, give visiting lectures, facilitate field trips and attend our Careers Day each year. Our Careers and Employability Service will also support students throughout their studies and this service continues after graduation.

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