search button

Course Detail

BSc Honours Psychology with Marketing

BSc Honours Psychology with Marketing

Learn about the course below
Start
September
Duration
3 years full time
Attendance
Full time
Fees
161,400

The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Special Features

Provides a sound knowledge of psychology and Marketing appropriate to future professional work. Introduces the broad range of theoretical and methodological approaches to psychology. Encourages students to develop a critical approach to their studies, evaluating theory and evidence accordingly. Equips students to communicate effectively in written and numerical forms. Encourages independent and experiential learning, the development of oral communication skills, and the capacity for independent work.

Why Study BSc Honours Psychology with Marketing?

Psychology with Marketing programme provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing. The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up.

The BSc Honours Psychology with Marketing programme will equip you with knowledge and practical skills in two distinct and yet complimentary subject areas. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Please refer to our Academic Calendar for further information: http://www.mdx.ac.ae/life-at-university/academic-calendar

Module and programme information is indicative and may be subject to change.

Note: Both core and optional modules are constantly updated and under review. As with most academic programmes, please remember that it is possible that a module may not be offered in any particular year, for instance because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.

  • Year 1

    • Personal Coaching for Academic Success (15 Credits) - Compulsory
      The module aims to equip you with tools to be able to better engage in your learning it will teach you an array of independent and reflective skills from writing to dealing with exam anxiety.
    • Psychological Statistics (15 Credits) - Compulsory
      This module aims to introduce you to quantitative statistical analysis as they are employed in psychological research.
    • Mind & Behaviour in Context (30 Credits) - Compulsory
      This module introduces the five core areas of psychology (cognitive, social, biological, developmental, individual differences).
    • Marketing Theory and Practice (30 Credits) - Compulsory
      This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.
    • Research Methods and Design in Psychology (30 Credits) - Compulsory
      The module aims to introduce students to the principles and practice of quantitative and qualitative psychological research. Students will develop skills in searching literature and generating hypotheses with a sound rationale, understand the principles of sound research design and data collection and be able to interpret findings and critically assess research output in psychology. They will also be provided with opportunities to develop skills in the dissemination of research results with the conventions, styles and critical approach of academic work
  • Year 2

    • Digital Marketing (30 Credits) - Compulsory
      The aim of this module is to develop students’ knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy. 
    • Social, Personality and Development Psychology (30 Credits) - Compulsory
    • Brain, Body and Mind (30 Credits) - Compulsory
    • Research Methods and Ethics in Psychology (30 Credits) - Compulsory
      The module enables students to understand and evaluate psychological research and to understand how research design relates to research questions. It provides students with skills in a variety of statistical analyses and enables them to conduct ethical psychological research utilising quantitative and qualitative methods. It provides the foundation for interpretation and critical discussion of published psychological research.
  • Year 3

    • Neuropsychology: The Healthy Brain & What Can Go Wrong With It (15 Credits) - Compulsory
    • Psychology Dissertation (30 Credits) - Compulsory
    • Marketing Strategy and Planning (30 Credits) - Compulsory
      This module aims at giving students a sound understanding of the ideas and models that are at the basis of strategic marketing and planning. The understanding is reinforced and applied in workshops and by analysing case studies, then by tackling a real life extensive project.
    • Lifespan Issues: Impact of Life Experience (15 Credits) - Optional
    • Lifespan Stages: Adult Stages of Development (15 Credits) - Optional
    • The Psychology of Stress, Motivation and Work-Life Balance (15 Credits) - Optional
    • Coaching Psychology (15 Credits) - Optional
    • Key Issues and Controversies in the Psychology of Elite Sport Performance (15 Credits) - Optional
    • New Directions in Cognitive Science (15 Credits) - Optional
    • Psychology in Education (15 Credits) - Optional
    • Creativity & Imagination (15 Credits) - Optional
    • Critical Forensic Psychology (15 Credits) - Optional
    • Applying Health Psychology to Behaviour Change (15 Credits) - Optional

Classes are held at our Dubai Knowledge Park campus Sunday to Thursday between 8:30am and 6:30pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and team work.

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following qualifications are normally considered for admission into undergraduate programmes:

Successful completion of the Middlesex University International Foundation Programme (IFP)*** (equivalent programmes from other Universities/Colleges/Institutes will be considered).
Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All State Boards may be considered: minimum grade of 60% overall
Minimum two, maximum three subjects, with grades of B,B,C (three subjects), or with A*, A* (two subjects)
You must have passed the full IB Diploma. In some cases applicants will also need to have studied certain subjects at Standard or Higher Level. If you are unsure about the suitability of your qualifications or would like help with your application, please contact admissions@mdx.ac.ae for support.
GCSE (or equivalent for other education systems) English, Maths and Science with a minimum of Grade C are required
UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)*** or equivalent programmes
Completion of Year 1 at a recognised post-secondary institution (university / college). Candidates that have successfully completed FSC/HSC are admitted to the Middlesex University’s International Foundation Programme (IFP)***
Minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)***
Candidates are admitted to the International Foundation Programme (IFP)***
National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)***
Candidates are admitted to the International Foundation Programme (IFP)***
Students with American High School Diploma are eligible to join our Foundation programme. However, if you have passed the American High School Diploma with the university required GPA and SAT or ACT or AP Scores you may be eligible for direct entry into Year 1 of the undergraduate programme. If you are unsure about the suitability of your qualifications or would like help with your application, please contact admissions@mdx.ac.ae for support.
BTEC Level 3 qualifications***** (suite of qualifications known as Nationals) may be considered for direct entry into an undergraduate programme

***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels).

Note: *International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes

This list shows only a selection of qualifications and if your high school system does not appear here, please contact our Admissions Office admissions@mdx.ac.ae and we will be able to advise you further.

English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.0 (minimum 5.5 in each band)

TOEFL Internet-based

72 (17 in listening & writing, 20 in speaking and 18 in reading)

PearsonPTE Academic

51

PearsonPTE General

Level 3


Additionally, students with the following qualifications may be considered as having met the English language requirements:

English Language

Entry Requirement

GCSE/IGCSE/O-Level English

(as a first or second language)

Grade C or Higher

CBSE/ISC boards/NIOS/All state boards

Minimum grade of 70% in English

International Baccalaureate

Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum

WAEC/WASSCE/SSSCE 

Minimum grade “C6“


For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email on admissions@mdx.ac.ae

The majority of students graduating from this programme may aim to take up a role within business management or consulting, although the programme is also suited to those who would like to continue their studies in psychology (especially industrial or organisational) to become a professional psychologist. Many intellectually and financially rewarding roles can be obtained upon graduation, including Market Researcher; Data Analyst, Customer Service, Trainer and Client Service Representative. Middlesex University Dubai maintains strong connections with regional employers, and our industry partners offer internships and placement opportunities, give visiting lectures, facilitate field trips and attend our Careers Day each year. Our Careers and Employability Service will also support students throughout their studies and this service continues after graduation.

Middlesex University Dubai, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

© Copyright Middlesex University Dubai 2019