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Course Detail

BSc Honours Psychology with Marketing

BSc Honours Psychology with Marketing

Learn about the course below
3 years full time
Full time

The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Special Features

Provides a sound knowledge of psychology and Marketing appropriate to future professional work. Introduces the broad range of theoretical and methodological approaches to psychology. Encourages students to develop a critical approach to their studies, evaluating theory and evidence accordingly. Equips students to communicate effectively in written and numerical forms. Encourages independent and experiential learning, the development of oral communication skills, and the capacity for independent work.

Why Study BSc Honours Psychology with Marketing?

Psychology with Marketing programme provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing. The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up.

Course Fees : AED 157,500

The BSc Honours Psychology with Marketing programme will equip you with knowledge and practical skills in two distinct and yet complimentary subject areas. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Please refer to our Academic Calendar for further information:

Module and programme information is indicative and may be subject to change.

  • Year 1

    • Marketing Theory and Practice (30 Credits) - Compulsory
      This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.
    • Research Methods and Design in Psychology (30 Credits) - Compulsory
      The module aims to introduce students to the principles and practice of quantitative and qualitative psychological research. Students will develop skills in searching literature and generating hypotheses with a sound rationale, understand the principles of sound research design and data collection and be able to interpret findings and critically assess research output in psychology. They will also be provided with opportunities to develop skills in the dissemination of research results with the conventions, styles and critical approach of academic work
    • Psychological Data Analysis (30 Credits) - Compulsory
      Module aims: to introduce students to statistical and qualitative analysis as they are employed in psychological research. Students will gain experience in a range of analytic techniques and learn to use relevant software. Students will also be required to engage in extensive hands-on computer use in order to develop skills in data collection, input and analysis, using SPSS.
    • Foundation Psychology (30 Credits) - Compulsory
      This module aims to introduce students to the five core areas of Psychology as set down by the BPS, Cognitive, Social, Biological Basis, Developmental and Individual Differences. In addition we will also explore ideas concerned with definitions of Psychology and how Psychology developed as a separate discipline by considering its historical and philosophical beginnings and current issues.
  • Year 2

    • Applied Psychology Research Methods and Ethics (30 Credits) - Compulsory
    • Developmental Psychology (30 Credits) - Compulsory
      The module aims to give students an overview of the current research and core theoretical aspects of developmental psychology. In addition to the main topics, student will have opportunities to learn about extended topics of atypical developments, developments throughout the lifespan and applications to educational issues, as well as contemporary topics in applied developmental psychology. Understanding of these topics is enhanced through a series of interactive seminars.
    • Consumer Behaviour (30 Credits) - Compulsory
      The aim of this module is to enable students to learn factors that influence buyer behaviour in different contexts, such as buying for self, gift buying, buying on the Internet, buyer behaviour in groups e.g. households or families and buying behaviour in organisations. Relevant theories of consumer and organisational behaviour will be explored and critiqued to gain insight into how and why buyers behave the way they often do. Students will be expected to learn elements of buyer behaviour, including product choice behaviour, habitual buyer behaviour, product retention, product disposal, and brand loyalty. Students will also be expected to relate theories of buyer behaviour to contemporary marketing.
    • Biological Cognitive Psychology (30 Credits) - Compulsory
      Module aims: to give students an overview of the biological bases of behaviour and the cognitive approach to psychology. After initial study of the anatomy physiology of the nervous system, attention is focused on aspects of behaviour that have a clear biological component. Through a series of practical laboratory sessions students will investigate specific central and peripheral nervous system variables and their relation to behaviour. In the second half of the module, the nature of the cognitivist approach to psychology will be outlined and key theories relating to major cognitive faculties explored. Understanding of these is enhanced through a series of interactive seminars.
  • Year 3

    • Direct and Customer Relationship Marketing (30 Credits) - Compulsory
      This module aims to present a view of the importance to firms of profitably managing customer relationships in order to succeed in a competitive environment. In particular, the module will focus on the development and implementation of relationship marketing strategies that enhance organisational profitability and success.
    • Dissertation in Psychology (30 Credits) - Compulsory

      Students pursue independent study with a designated supervisor on a topic not offered in-depth among the normal range of modules. The student will be expected to carry out an original investigation using a recognised psychology or cognitive science research method, and produce a dissertation based on that research. The title and methodology of this dissertation must be agreed with the supervisor in advance. Undertaking this module will enable participants to develop their methodological and statistical knowledge acquired through previous research methods training; it will develop their competence in the production of coherent written reports which are clearly presented and which have an analytic and critical orientation, and it will provide the opportunity for final year students to become competent and self-sufficient researchers.

    • Social Psychology and Individual Differences (30 Credits) - Compulsory
      This module aims to develop the depth and breadth of students understanding of theory and research in social psychology and personality psychology. In term 1, students are introduced to the social dimension of human psychology, through topic-focused lectures combined with small-group collaborative research projects. In term 2, students will cover mainstream concepts and theories of personality and the application of personality dispositional theory in assessment including employability . There will be a strong emphasis on critical consideration of the strengths and limitations of comparative models along with the conceptual links. The application of psychometrics and underlying principles of factor analysis will be explained in context and statistical analysis conducted by hand to facilitate understanding.
    • Business Psychology (30 Credits) - Compulsory
      The aim of this module is to build upon the knowledge and skills gained from the successful completion of one or more core level two psychology modules to study advanced areas in psychology. Business psychology focuses upon the analytical and managerial skills required in the area of human organisational behaviour whilst also providing students with knowledge and insight into personnel psychology.

Taught sessions are held at our Dubai Knowledge Village campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 8:30am and 6:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of this programme.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.

Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.

Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following qualifications are normally considered for admission into undergraduate programmes:

  • Successful completion of the Middlesex University International Foundation Programme (IFP)* (equivalent programmes from other Universities/Colleges/Institutes will be considered).
  • British A-Levels: minimum two, maximum three subjects, with grades of B,B,C (three subjects) or with A*, A* (two subjects)

  • Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All state boards may be considered: minimum grade of 55% overall
  • International Baccalaureate: completion of IB diploma with 24 points overall
  • Pakistani National Curriculum: completion of Year 1 at a recognised post-secondary institution (university/college). Candidates that have successfully completed FSC/HSC are admitted to the International Foundation Programme (IFP)*
  • Iranian Pre-University Certificate: minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)*
  • Nigerian Senior School Leaving Certificate: Candidates are admitted to the International Foundation Programme (IFP)*
  • National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)*
  • West African GCE: Candidates are admitted to the International Foundation Programme (IFP)*
  • BTEC Level 3 qualification may be considered for direct entry into an undergraduate programme

Note: *International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes

This list shows only a selection of qualifications and if your high school system does not appear here, please contact our Admissions Office and we will be able to advise you further.

English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.0 (minimum 5.5 in each band)

TOEFL Internet-based

72 (17 in listening & writing, 20 in speaking and 18 in reading)

PearsonPTE Academic


PearsonPTE General

Level 3

Additionally, students with the following qualifications may be considered as having met the English language requirements:

English Language

Entry Requirement

GCSE/IGCSE/O-Level English

(as a first or second language)

Grade C or Higher

CBSE/ISC boards/NIOS/All state boards

Minimum grade of 70% in English

International Baccalaureate

Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum


Minimum grade “C6“

For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email on

The majority of students graduating from this programme may aim to take up a role within business management or consulting, although the programme is also suited to those who would like to continue their studies in psychology (especially industrial or organisational) to become a professional psychologist. Many intellectually and financially rewarding roles can be obtained upon graduation, including Market Researcher; Data Analyst, Customer Service, Trainer and Client Service Representative. Middlesex University Dubai maintains strong connections with regional employers, and our industry partners offer internships and placement opportunities, give visiting lectures, facilitate field trips and attend our Careers Day each year. Our Careers and Employability Service will also support students throughout their studies and this service continues after graduation.

Middlesex University Dubai, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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