Introduction to the Programme
Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.
There has never been a more exciting time to be a marketing practitioner; as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.
Why Study BA Honours Marketing?
Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. A specialist degree in Marketing will provide you with skills that marketing professionals require to manage and market products and services effectively, and meet customer needs, within a globalised and competitive business landscape. The programme is structured to enable students to develop a range of theoretical and practical marketing skills, including; market research, product and service development, (international) marketing strategy, e-marketing, branding, relationship management and promotion. Such knowledge and skills are required to be effective within a professional context. As you are aware, effective marketing is essential to every successful organisation. Our specialist degree trains you to become a professional who can confidently lead and develop innovative marketing campaigns within a globalised business environment.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway programme. CIM qualifications are highly sought after by employers, and Graduate Gateway alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.