The programme provides students with a theoretical and applied understanding of international tourism, with an emphasis on the following elements: characteristics of tourists; tourist behaviour and demand; tourism products and supply; and the wider business environment in which tourism operates. The programme's content encourages students to acquire key transferable skills, including analytical thinking and problem solving, along with the ability to work effectively in teams and be able to present and communicate management ideas with confidence. The subject content encourages students to identify a range of challenges for the industry: innovations in technology; tourism management strategies; progressive planning and policy directives; new methods of marketing, branding and re-branding; operational and strategic awareness, including awareness of other sub-sector industries (especially hospitality and events); ideas for business innovation; changing attitudes towards the use of the environment; and purposeful approaches to customer care. The programme will develop students' intellectual capabilities, especially critical evaluation, synthesis, reasoned argument and research, which all play a vital role in encouraging students to become autonomous learners.

Module and programme information is indicative and may be subject to change.

Note: Both core and optional modules are constantly updated and under review. As with most academic programmes, please remember that it is possible that a module may not be offered in any particular year, for instance because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.

Classes are held at our Dubai Knowledge Park campus Sunday to Thursday between 8:30am and 6:30pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and team work.

As international tourism continues to grow, new opportunities for business and career development are created. Opportunities exist in such areas as: travel media; event marketing, planning and management; travel agencies and tour operators; airlines, airports and other transport sectors; museums and theme parks; travel and tourism consultancy; hotels and other organisations in the hospitality sector; and the recreation and sport industries. Opportunities not only exist in the private sector but also the public (government) sector, e.g., National Tourism Boards. As the tourism industry is essentially a service sector industry, graduates often seek work in such sectors as banking, finance and retail. Given that students have also gained the relevant knowledge and skills in business and management, they can expect to find work in the world of marketing and human resource management, for instance. Graduates may go on to postgraduate study in ‘International Tourism Management’, or related areas associated with the hospitality and event industries. Additionally, they can opt for postgraduate programmes in business and management.