Core modules such as Digital Media and Society, Content Strategy, Digital Design, Professional Communication in Creative Careers are covered extensively in year 1. Students will learn the use of Adobe InCopy, InDesign and Creative Cloud Express, Adobe’s unified task-based, web and mobile app, to produce rich multimedia content including social media posts and stories, invitations, and marketing materials like logos, flyers and banners. In year 2 and 3, students will engage in more practice-based work including Video and motion graphics, website design, information design. Students will also learn cutting edge techniques and methods for digital data analysis, such as data scraping and API extraction, data visualization, basic social network analysis, digital ethnography, social media content analysis, and big data analytics. During Year three, students will undertake an independent project which allows them to demonstrate research and creative skills developed in other parts of the programme.
The programme will engage students in the process of learning through practice-based individual as well as group activities and projects, enabling them to develop their team-working and communication skills which are required in the industry. Throughout the course, emphasis is given to producing creative works of a professional, industry-standard and high-quality finish.
Please refer to our Academic Calendar for further information: http://www.mdx.ac.ae/life-at-university/academic-calendar
Module and programme information is indicative and may be subject to change.
Note: Both core and optional modules are constantly updated and under review. As with most academic programmes, please remember that it is possible that a module may not be offered in any particular year, for instance, because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.