Introduction to the Programme
BA Honours Business Management (Marketing) is the ideal choice for students who wish to develop marketing expertise across a range of business sectors and learn to communicate and ‘sell’ their ideas to commercial audiences. Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of corporate, governmental and third sector organisations.
Why Study BA Honours Business Management (Marketing)?
Middlesex University Dubai provides students with the opportunity to achieve an Honours Degree in Business Management (Marketing) in three years. This degree will provide you with skills that managers and marketing professionals require to manage and market products and services effectively within a globalised and competitive business landscape. The programme is structured to enable students to develop a range of theoretical and practical business skills with a marketing focus, including; e-marketing, branding, strategy, relationship management and advertising. Such knowledge and skills are required to be effective within a professional context. Therefore, our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.
Mode of Study Options: It is expected that by September 2021 we will have In-person classes and these could be supported by an online element. It is too early to commit to a 100% Online at present as it will depend on the Health & Safety situation and KHDA permissions. We can say at present that if the Health & Safety situation warrants it there could be a 100% online along with in-person classes.
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Chartered Institute of Marketing
This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.
This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.
CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position.
Please visit the CIM Accredited Degrees website (and select Middlesex University Dubai from the drop down menu) to see the exemptions offered for your programme.
Middlesex University Dubai is also one of the few CIM Accredited Study Centres in Dubai, offering students the opportunity to complete remaining CIM modules required to earn their CIM qualification. For more details, please visit the Middlesex University Dubai CIM Accredited Study Centre website.
The Financial Modeling Institute
Middlesex University Dubai is an Academic Partner of the The Financial Modeling Institute (FMI). FMI is dedicated to excellence in Financial Modeling and globally recognized certifications and conducts rigorous financial modeling exams that truly test the proficiency of a candidate’s financial modeling skills.
Students of Middlesex University Dubai can benefit from a 40% discount towards certification for Level 1: Advanced Financial Modeler (AFM). Students have the opportunity to attend networking and webinar events.
FMI certifications are a gateway to becoming a member of a global network of financial modeling leaders who have demonstrated mastery of real-world, applied financial modeling expertise. The FMI certifications are ideal for all finance, accounting, investment, insurance, and other business professionals.