In Year 1 you will complete four compulsory modules to develop essential skills and knowledge in business management.

In Year 2 you will study three core modules to understand essential business issues. You will also choose an optional marketing module from: Brand Management, Consumer Behaviour or Entrepreneurship and Small Business Marketing.

In your final year you will study two compulsory modules in Strategic Management and Services Marketing. You will also choose two optional modules from specialist marketing modules: E-Marketing and Social Media, International Marketing or Advertising and Promotion.

You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills, with the professional acumen to deal with challenges in a fast-paced business environment. You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

• Stakeholders: their expectations and behaviour
• The environment of business and its impact on strategy
• Design, production and distribution of products and services
• Business resources: acquisition, application and control
• Business process: planning, improvement and control

Module and programme information is indicative and may be subject to change.

Taught sessions are held at our Dubai Knowledge Village campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 8:30am and 6:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of this programme.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.

Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.

Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.

Our graduates find themselves working in a range of industrial, commercial and third sector organisations in a range of marketing roles, including: Advertising Executive; Sales and Marketing Manager; Brand Manager; Business Consultant; Customer Relationship Manager; Retail Merchandiser; Market Researcher, etc.