BA Honours Advertising, PR and Branding

<p>September</p>

START

<p>3 Years</p>

DURATION

<p>Full Time</p>

ATTENDANCE

<h4>Dr David Tully</h4>

COURSE LEADER

<p>AED 59,947 - Year 1</p><p>AED 59,947 - Year 2</p><p>AED 59,947 - Year 3</p>

FEES TOTAL

Undergraduate Programmes

<p style="margin-left:0px;text-align:justify;">This dynamic programme in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.</p><p style="margin-left:0px;"><strong>Middlesex University Dubai was awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards 2019.</strong><br>&nbsp;</p><p style="margin-left:0px;"><strong>International Advertising Association</strong></p><p style="margin-left:0px;text-align:justify;">The Middlesex University Dubai&nbsp;<i>"BA (Hons) Advertising, PR, and Branding"</i>&nbsp;programme is accredited by the International Advertising Association (IAA),&nbsp;one of the world’s most influential networks of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry.&nbsp;Middlesex University Dubai has joined forces with the IAA to provide our students the opportunity to network with IAA's industry members, receive concessions or free admission to IAA's Global Events, access the latest, global, marketing and communications content, and attend&nbsp;professional training led by the world's most respected experts. IAA qualifications are highly sought after by employers, and map alongside our own degrees, ensuring we are equipping our students with the best opportunities for a successful career in the creative industries.&nbsp;&nbsp;</p><p style="margin-left:0px;text-align:justify;">Students enrolled on the&nbsp;<i>"BA (Hons) Advertising, PR, and Branding"</i>&nbsp;programme can avail complimentary IAA Student Membership until graduation.</p>

An Introduction to the Programme

PROGRAMME MODULES

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    </style>      </div><div class="notebox1"><h4><strong>Please Note:</strong></h4><p>Both core and optional modules are constantly updated and reviewed. A module may change or may not be offered a particular academic year, for reasons such as too few students choose that particular module or the module requires academic review. Middlesex University Dubai reserves the right to vary or withdraw any course or module at any time.</p></div>

WHAT YOU WILL STUDY ON YOUR BA HONOURS ADVERTISING, PR AND BRANDING PROGRAMME.

PROGRAMME CONTENT

COURSE OVERVIEW

<p>All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:</p><div class="raw-html-embed"><figure class="table">
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        <th>
          <span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">
            <strong>English Language Test</strong>
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        </th>
        <th>
          <span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">
            <strong>Entry Requirement</strong>
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        </th>
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      <tr>
        <td>
          <span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">IELTS Academic</span>
        </td>
        <td>
          <span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">6.0 (minimum 5.5 in each band)</span>
        </td>
      </tr>
      <tr>
        <td>
          <span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">TOEFL Internet-based</span>
        </td>
        <td>72 (17 in listening &amp; writing, 20 in speaking and 18 in reading)</td>
      </tr>
      <tr>
        <td>
          <span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">Pearson PTE Academic</span>
        </td>
        <td>
          <span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">51</span>
        </td>
      </tr>
    </tbody>
  </table>
</figure></div><p>Additionally, students with the following qualifications may be considered as having met the English language requirements:</p><div class="raw-html-embed"><figure class="table"><table><tbody><tr><th><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;"><strong>English Language</strong></span></th><th><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;"><strong>Entry Requirement</strong></span></th></tr><tr><td><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">GCSE/1GCSE/0-Level English (as a first or second language)</span></td><td><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">Grade C or Higher</span></td></tr><tr><td><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">CBSE/ISC boards/NI0S/All state boards</span></td><td><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">Minimum Grade Of 65% in English</span></td></tr><tr><td><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">International Baccalaureate</span></td><td><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">Minimum Grade 4 in English A1 (Standard or Higher Level) in IB or a minimum of Grade 5 in English B (Higher Level)</span></td></tr><tr><td><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">West African/Nigerian Curriculum WAEC/WASsCE/SSSCE</span></td><td><span style="color:rgb(0,0,0);font-family:adobe-clean, sans-serif;">Minimum Grade of “C6”</span></td></tr></tbody></table></figure></div>

English Language Requirements (Undergraduate)

ENTRY REQUIREMENTS

aExplore approaches to working in a diverse range of organisations, including the corporate or marketing communications divisions of commercial or charitable organisations, through to specialist advertising and PR departments in specific media industries. As a graduate, you can start a career in internal communications or information management, work in the communications department of commercial or non-profit organisations, or work in a PR or Advertising Agency. With contemporary skills in media, successful students will also be able to commence their careers with radio and/or TV broadcasters, publishing firms, film companies, as well as magazines and newspapers. We have been involved in several student conferences arranged by the Middle East Public Relations Association (MEPRA) and our students have won the B-Hive Competition run by MEPRA for the past two years.

WHERE YOUR UK DEGREE WILL TAKE YOUR CAREER.

FUTURE CAREER AND EMPLOYMENT

BA Honours Advertising, PR and Branding Faculty

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