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Tourism and COVID: Current Trends, Future Outlook and Destination Marketing Planning and strategies – A Leader’s talk

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START DATE 14 October 2020
END DATE 14 October 2020

 Glenn Johnston 

Vice President Middle East & Global Public Affairs, 

General Manager- UAE, AVIAREPS 

Glenn has a wealth of destination marketing and public relations expertise. His career includes over 20 years of PR and Marketing experience as International Media Manager for Japan's Organising Committee for FIFA World Cup 2002 and Director Japan for Government of Dubai, Department of Tourism and Commerce Marketing (DTCM). 

Over 13 years experience in the Middle East specialised in Destination Marketing, Digital Marketing, PR and Trade Promotion. 

In 2013 Glenn became the Vice President Corporate Communications and Public Relations for the AVIAREPS group, and was instrumental in having the company become an Affiliate Member of the UNWTO (World Tourism Organization), as well as concluding a Memorandum of Understanding with the specialized agency of the United Nations for the joint promotion of Destination Marketing. 

In 2013 Glenn became the Vice President Corporate Communications and Public Relations for the AVIAREPS group, which currently spans 68 offices in 47 countries worldwide. 

Since 2019 Glenn is also the Vice President Middle East and Global Public Affairs for AVIAREPS. 

Today AVIAREPS, Dubai office proudly not only represents a number of tourism authorities, but also airports, hospitality brands, and airlines within the GCC including: Visit California, Japan National Tourism Organisation, Slovenia Tourist Board, Malta Tourism Authority, Mauritius Tourism Promotion Authority, Uganda Tourist Board, airBaltic, Hong Kong Airlines, Orange County California Visitors Association, Kyoto Convention Bureau, Lotte Hotels & Resorts. Some other brands include, JICE (Japan International Cooperation Center), DFW Airport and a plethora of other international brands for project based representation. 

Glenn is a graduate of the University of Melbourne, Australia with a double Bachelors degree in Commerce and Arts (with honours). He is an Australian national and fluent in English and Japanese. 

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