FACILITATOR: Mohammad Ali Meraj (Middlesex University Business School)

An effective way to learn about marketing management is the actual creation of a product or service concept that will meet the expectations of the target market. This Applied Learning Experience (ALE) is designed to accomplish such a task. This project will allow you to show evidence that you have achieved the following Learning Outcomes:

• Apply the theoretical concepts of contemporary marketing to making complex decisions relating to a marketing
• Communicate complex marketing ideas, strategies, concepts, and research through an impactful presentations using a range of appropriate technology
• Engage with a range of marketing research approaches (secondary sources and observational techniques) to provide an understanding of customer behaviour and decision-making  processes
• Work and co-operate in group-based activities which require skills of empathy, leadership and time management

This programme is for current MBA students.