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Event detail

Applied Marketing Project

Event information

START DATE 03 March 2018
START TIME 10:00 AM
LOCATION

Block 17, Room 008

END DATE 03 March 2018
END TIME 03:00 PM

FACILITATOR: Mohammad Ali Meraj (Middlesex University Business School)

An effective way to learn about marketing management is the actual creation of a product or service concept that will meet the expectations of the target market. This Applied Learning Experience (ALE) is designed to accomplish such a task. This project will allow you to show evidence that you have achieved the following Learning Outcomes:

  • Apply the theoretical concepts of contemporary marketing to making complex decisions relating to a marketing
  • Communicate complex marketing ideas, strategies, concepts, and research through an impactful presentations using a range of appropriate technology
  • Engage with a range of marketing research approaches (secondary sources and observational techniques) to provide an understanding of customer behaviour and decision-making  processes
  • Work and co-operate in group-based activities which require skills of empathy, leadership and time management

This programme is for current MBA students. 

Middlesex University Dubai, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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