The Director of Communications and CSR of North Africa and Middle East at PepsiCo, Noha Hefny, delivers a lecture on the importance of integrating sustainability into a company’s business models at Middlesex University Dubai on 14 November. The lecture was organised and hosted by the MA International Relations, MA Global Governance and Sustainable Development and BA (Hons) International Politics Programmes.
In today’s world, businesses need to address the toughest issues due to political and economic volatility, a deterioration and lack of environmental resources as well as societal challenges. Noha Hefny explains how building a sustainable future is not an easy task for any stakeholder including businesses, and requires partnerships and innovation to deliver tangible changes and results.
Noha is responsible for a broad range of areas including executive, external and internal communications, sustainability/CSR and driving corporate reputation at PepsiCo. Noha has a shining international career and holds a Bachelor of Arts in Political Science with a specialisation in International Relations and a minor in Philosophy from the American University in Cairo (AUC).
For more information on the programmes offered by the School of Law at Middlesex University Dubai, please visit http://www.mdx.ac.ae/courses/school-of-law/law