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Smart Dubai for Happy Living


Designation: Head of Strategy and Performance Management
Organization name: Smart Dubai Office
Date: Tuesday 11 October 2016
Time: 11:00 to 12:00 (followed by Q&A session)
Topic: Smart Dubai for Happy Living

Ms. Noora Al-Suwaidi, the head of Strategy and Performance Management at Smart Dubai Office, delivered a lecture on the Smart Dubai initiative, to the Department of Computer Engineering and Informatics (DCEI) students on October 11 2016.

The Smart Dubai initiative aims to address the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, to make Dubai the happiest city on earth.  This is established through strategic partnerships and collaboration with the government and the private-sector who have already brought in smart initiatives and services for residents & families, business owners, tourists and city planners. From here, Ms. Noora emphasizes the goal of Smart Dubai to integrate and centralize all of these services under one platform, namely known for now as DubaiNow. The DubaiNow app was born from a conviction that today is no longer good enough. People want to be able to access city services instantly and now, thus the app empowers, delivers and promotes an efficient, seamless, safe and impactful city experience for Dubai residents and visitors.

Ms. Noora also highlighted the importance of participation and involvement of students and academics in Higher Education in this smart initiative not to forget that the “involvement of the stakeholders is the cornerstone of Smart Dubai strategy”.

The lecture was well received by the students who learned from the best practices of Smart Dubai and related their approach, strategy and smart services to the theoretical concepts they cover in the classroom.

Middlesex University and the Smart Dubai Office look forward to many more similar collaborations in the future, working towards a common goal of making Dubai the smartest and happiest city on earth.

This session was arranged by Ms. Engie Bashir, Lecturer in the Department of Computer Engineering and Informatics.

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