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BSc International Tourism Management

BSc International Tourism Management

Learn about the course below
Start
September
Duration
3 years full time
Attendance
Full time
Fees
161,400
Course leader

Our cutting-edge degree combines theory and practice, with a focus on global trends and current developments in international tourism. The theory element provides a distinctive social science perspective covering such topics as sustainability, cultural tourism and tourism in developing countries. Students will also have the opportunity to blend their knowledge of tourism with business-related subjects, especially given that the programme concerns the management of this important sector. The practical component offers a range of exciting placements and field trip opportunities, enabling students to build professional industry experience. This programme thus provides students with the chance to specialise in this growth industry, which offers excellent career prospects around the world. Tourism is a multifaceted sector, constantly evolving to meet the diverse needs of customers. The degree utilises a variety of assessment methods, comprising of a mixture of examinations, coursework, class tests, peer review, individual and group presentations, learning diaries and portfolio work.

Why Study BSc International Tourism Management ?

  • The focus of the programme on sustainability within tourism will prepare you for the changes that are taking place in the tourism industry.
  • You are offered the opportunity to travel abroad to further enhance your international experience.
  • Our ITM programme has strong links to the tourism industry and offers you many site visits to provide hands-on insight into careers in this field.
  • Students graduating from this programme find jobs across the tourism and management sectors.

The programme provides students with a theoretical and applied understanding of international tourism, with an emphasis on the following elements: characteristics of tourists; tourist behaviour and demand; tourism products and supply; and the wider business environment in which tourism operates. The programme's content encourages students to acquire key transferable skills, including analytical thinking and problem solving, along with the ability to work effectively in teams and be able to present and communicate management ideas with confidence. The subject content encourages students to identify a range of challenges for the industry: innovations in technology; tourism management strategies; progressive planning and policy directives; new methods of marketing, branding and re-branding; operational and strategic awareness, including awareness of other sub-sector industries (especially hospitality and events); ideas for business innovation; changing attitudes towards the use of the environment; and purposeful approaches to customer care. The programme will develop students' intellectual capabilities, especially critical evaluation, synthesis, reasoned argument and research, which all play a vital role in encouraging students to become autonomous learners.

Please refer to our Academic Calendar for further information: http://www.mdx.ac.ae/life-at-university/academic-calendar


Module and programme information is indicative and may be subject to change.

Note: Both core and optional modules are constantly updated and under review. As with most academic programmes, please remember that it is possible that a module may not be offered in any particular year, for instance because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.

  • Year 1

    • The International Tourism Industry and Employability (30 Credits) - Compulsory
      The module aims to provide an introduction to the key sectors that are integralto the tourism business, whilst exploring the dynamic relationships betweenthem. It also acquaints the students with significant stakeholders at bothorganisational and industry levels. Through creating an awareness of relevantindustry trends and happenings, the module provides an overview of theopportunities and challenges, along with focus on vital skills and competenciesneeded by students starting a career in the tourism industry.
    • Opportunities and Resources in Tourism (30 Credits) - Compulsory
      This module aims to provide you with an understanding of key economic concepts, theories and skills necessary to evaluate the economic impact of tourism. It will enable you to employ a data-driven approach to the evaluation of resources and opportunities in tourism as tourism professionals. The fieldwork will introduce basic research skills and allow you to link theory to practice.
    • Tourism and Society (30 Credits) - Compulsory
      The module introduces students to those disciplines, theories, issues and techniques in the social sciences that are relevant to the understanding of tourism in a broad social context. This includes the areas of sociology, psychology, political economy, economics, anthropology, politics and environmental studies. It also aims to show how these disciplines inform debates within tourism with particular emphasis upon the examination of the impact of tourism. A key aim is to demonstrate to students that an understanding of the social side of tourism is not a supplement to the business approach, but is essential to the successful operation of this sector.
    • Marketing Theory and Practice (30 Credits) - Compulsory
      This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.
  • Year 2

    • Consulting Project tin Tourism (15 Credits) - Compulsory
      This module is a group-based consultancy project that aims to offer students avaluable opportunity to engage in a live brief commissioned by an external clientand to investigate real-world challenges faced by the client. Based on theresearch findings, students will work in partnership with the module leader, whoalso acts as the project leader and the mentor providing support and guidance, toco-create solutions to improving the ways the client communicates and interactswith its customers and the public.
    • Experiential Learning Overseas (15 Credits) - Compulsory
      This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data collection in a mature, international tourism destination. Students will be challenged to systematically analyse the datasets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to  clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.
    • Contemporary Tourism Management (30 Credits) - Compulsory
      This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary management functions and tourist/visitor behaviour which is a fundamental part of the module content. This module also assists students in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories
    • Researching people and places (30 Credits) - Compulsory
      This module aims to develop critical awareness of the range of appropriate quantitative and qualitative research methodologies available, and the underlying philosophical and ethical principles of research in the context of tourism. It will also develop a student s ability to relate theoretical material to real world case study material making clear the links between theory, method and data and in addition the module will develop students key employability skills.
    • Emerging Markets: China and Latin America (15 Credits) - Optional
      This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how the contexts it generates, impact businesses and tourism in them. Furthermore, the module examines the thriving relationship between China and Latin America that has been developing for the last decades and analyses the mutual impact for businesses and tourism on both sides.
    • Responsible Tourism Management (15 Credits) - Optional
      Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in developing more responsible and sustainable forms of tourism. Alternative strategies for improving tourism sustainability will be examined. A key consideration is how to achieve the balance between the environmental, social and economic aspects of tourism.
    • Tourism Enterprise and Revenue Management (15 Credits) - Optional
      The module aims to provide students with an understanding of tourism enterprise and the significance of the small businesses, which dominate the tourism sector. Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed. Revenue management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of  this  module. Students will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.
    • Aviation and Passenger Transport Management (15 Credits) - Optional
      This module aims to generate critically-informed understanding of the relationships between the tourism industry and key public passenger transport modes (including aviation, rail, coach and bus systems). The current standing of these modes -in terms of public–private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.
  • Year 3

    • Tourism Policy Making (30 Credits) - Compulsory
      This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.
    • Creative Branding in Tourism (30 Credits) - Compulsory
      This module aims to develop students’ understanding of theories and business practice concerning building strong brands in travel and tourism. Students will learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously, and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.
    • Social Media and Viral Marketing (15 Credits) - Optional
      This module aims to provide students with an understanding of social media and viral marketing and will incorporate owned, earned and paid tactics. The practice of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation for future employment, the module will allow students to apply taught theories to real-life organisations.
    • Tourism Supply Chain and Sector Analysis (15 Credits) - Optional
      This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide  students with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with regard to current industry practices. Students are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.
    • Heritage Tourism (15 Credits) - Optional
      This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies.Students are expected to consolidate key theoretical frameworks surrounding heritage in tourism contexts and engage with contemporary practices of heritage tourism development at both global and local levels.v
    • Event Sector (15 Credits) - Optional
      The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.
    • Event Planning and Management (15 Credits) - Optional
      This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module students will develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context and lastly evaluation of events.
    • Hospitality Business Management (15 Credits) - Optional
      This module aims to develop a critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players. Leadership and management theory and models will be explained and analysed in the context of hotel, restaurant and management services. This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.
    • Customer Service Management in Tourism and Hospitality (15 Credits) - Optional
      The module aims to develop a critical understanding of customer service management as a key component of organisational culture and business strategy. Theories and models used to shape the financial analysis, application and design of customer service will be explored. Students will gain practical and theoretical insight into the implementation, communication, management and measurement of customer service. Consumer and market research theories and models to support customer relationship building will be examined and evaluated as will ways to promote customer service internally and externally.
    • Work Placement (30 Credits) - Optional
    • Dissertation (30 Credits) - Optional
      This module aims to synthesise learning from the students' undergraduate programme providing an opportunity for students to study independently and investigate a topic in depth. It fosters academic curiosity; an inquiry based approach, the employment and application of research skills thus facilitating the development of a higher level of theorising. Students will select a topic of personal interest they wish to study further and will manage their own learning during this module, with the support of an allocated supervisor for this period of independent study.  The dissertation aims to encourage students to take responsibility for their own learning through conducting an in-depth study and demonstrate their abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the received views.  It also intended to facilitate students to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.

Classes are held at our Dubai Knowledge Park campus Sunday to Thursday between 8:30am and 6:30pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and team work.

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following international qualifications are normally considered for admission:

Successful completion of the Middlesex University International Foundation Programme (IFP)*** (equivalent programmes from other Universities/Colleges/Institutes will be considered).
Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All State Boards may be considered: minimum grade of 55% overall
Minimum two, maximum three subjects, with grades of C,C,C (three subjects) or with A*, B (two subjects) or A, A
You must have passed the full IB Diploma. In some cases applicants will also need to have studied certain subjects at Standard or Higher Level. If you are unsure about the suitability of your qualifications or would like help with your application, please contact admissions@mdx.ac.ae for support.
GCSE (or equivalent for other education systems) English and Maths with a minimum of Grade C are required
UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)*** or equivalent programmes
Completion of Year 1 at a recognised post-secondary institution (university / college). Candidates that have successfully completed FSC/HSC are admitted to the Middlesex University’s International Foundation Programme (IFP)***
Minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)***
Candidates are admitted to the International Foundation Programme (IFP)***
National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)***
Candidates are admitted to the International Foundation Programme (IFP)***
Students with American High School Diploma are eligible to join our Foundation programme. However, if you have passed the American High School Diploma with the university required GPA and SAT or ACT or AP Scores you may be eligible for direct entry into Year 1 of the undergraduate programme. If you are unsure about the suitability of your qualifications or would like help with your application, please contact admissions@mdx.ac.ae for support.
BTEC Level 3 qualifications***** (suite of qualifications known as Nationals) may be considered for direct entry into an undergraduate programme

***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels).

Note: *** International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes

This list shows only a selection of qualifications. If your high school system does not appear here, please contact our Admissions Office admissions@mdx.ac.ae and we will be able to advise you further.

English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.0 (minimum 5.5 in each band)

TOEFL Internet-based

72 (17 in listening & writing, 20 in speaking and 18 in reading)

PearsonPTE Academic

51

PearsonPTE General

Level 3


Additionally, students with the following qualifications may be considered as having met the English language requirements:

English Language

Entry Requirement

GCSE/IGCSE/O-Level English

(as a first or second language)

Grade C or Higher

CBSE/ISC boards/NIOS/All state boards

Minimum grade of 70% in English

International Baccalaureate

Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum

WAEC/WASSCE/SSSCE 

Minimum grade “C6“


For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email on admissions@mdx.ac.ae

As international tourism continues to grow, new opportunities for business and career development are created. Opportunities exist in such areas as: travel media; event marketing, planning and management; travel agencies and tour operators; airlines, airports and other transport sectors; museums and theme parks; travel and tourism consultancy; hotels and other organisations in the hospitality sector; and the recreation and sport industries. Opportunities not only exist in the private sector but also the public (government) sector, e.g., National Tourism Boards. As the tourism industry is essentially a service sector industry, graduates often seek work in such sectors as banking, finance and retail. Given that students have also gained the relevant knowledge and skills in business and management, they can expect to find work in the world of marketing and human resource management, for instance. Graduates may go on to postgraduate study in ‘International Tourism Management’, or related areas associated with the hospitality and event industries. Additionally, they can opt for postgraduate programmes in business and management.

Middlesex University Dubai, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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