DATA ANALYTICS - SUCCESS STORIES FROM THE BUSINESS WORLD
“Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard – Data analytics is often used in an effort to add credibility to an argument or advice by uncovering hidden information. Whether it is in advertisements, marketing, finance, or operations management, numbers can be used to influence decisions. The agenda of this session is to cover some of the exciting analytics examples from the business world. Attendees will also be given an overview of our MA International Business Management, and an opportunity to meet faculty and ask any questions they have about the programme.