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Research Seminar Series - To Wi-Fi infinity and beyond! A discussion of minors, iPads and internet usage

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START DATE 29 January 2020

Middlesex University Dubai, Oasis Theatre, Block 16

END DATE 29 January 2020

We are pleased to invite you to our Wednesday Research Seminar. It will be held on 29 January from 4pm, at Middlesex University Dubai in the Oasis Theatre, Block 16, Knowledge Park.

Wednesday Research Seminar Series was launched in 2008, and has featured more than 265 presentations to date. The seminars provide a forum for researchers to share their work. Presenters include faculty from Middlesex University Dubai and other universities in the United Arab Emirates, as well as researchers from other global institutions. Dr. Alun Epps will deliver seminar on:

“To Wi-Fi infinity and beyond! A discussion of minors, iPads and internet usage”

Alun Epps


The objective of this paper is to examine the concept of minors, iPad and internet usage. The methods deployed are a rigorous examination of the current literature in this nascent field coupled with educated observations and the development of a theoretical model. The study finds that whilst there are apparent benefits for minors having unlimited access to the internet, there are obvious causes for concern in the form of harm to the users. These are illustrated by way of a six sector theoretical matrix that the author proposes be tested in both a qualitative and quantitative manner.


Dr Alun Epps is the MBA CPC and Associate Professor in Marketing at Middlesex University Dubai. His creative teaching repertoire comprises; brand management, personal and professional development, marketing communication strategy, international business as well as post-graduate dissertation coaching (100+ successful completions). He has a PhD from the University of Wales and MBA from the University of Portsmouth and a BA from London South Bank University.

Dr. Alun has had numerous scholarly works published, presented at conferences across the globe, acted as guest editor for the International Journal of Business and Globalization as well as the World Review of Entrepreneurship, Management and Sustainable Development. His research spectrum includes; online and offline marketing communications, consumer behaviour, branding, education management, internet addiction in minors as well as community entrepreneurship.

He constantly acts as a principal on university consulting projects that include; Gargash Enterprises Mercedes-Benz, Chocolat handmade Swiss chocolates, Camelicious camel milk, an iconic Dubai leisure facility and most recently Etuix up-cycled fashion. Prior to his quarter of a century in academia his vocation lay in media and entertainment, including stints at the BBC, Virgin and the Rank Organization. Dr Alun has been in Dubai since 1999 and serves as a Governor for curriculum matters Gems FirstPoint School.

We look forward to welcoming you at the seminar.

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