In line with Dubai’s Happiness Agenda, Middlesex University Dubai is happy to invite you to a seminar delivered by internationally renowned scholar on Tourism and Happiness, Dr Jaeyeon Choe.
Do people travel in a pursuit for happiness? Dr Jaeyeon Choe's presentation will report the preliminary findings of a current project on spiritual tourism in Thailand, which is exploring the emergence of Chiang Mai as a destination with transformative potential and possible contribution to people's happiness and wellbeing. Qualitative interview data collected in Chiang Mai from ‘spiritual travellers’ reveals the nature of their meditation practices including long term mindfulness/yoga retreats, and how such experiences contribute to their 'happy' lives.
Dr Jaeyeon Choe obtained her PhD in Tourism Management with a minor in Cultural Anthropology from The Pennsylvania State University. Her research areas revolve around wellness/spiritual/religious tourism, sustainable community development, and migrant and refugee wellbeing and integration. She is currently leading a funded project, 'Tourism for SDGs: Wellness Tourism and Sustainable Development in Indonesia'. With a passion of knowledge co-production, she actively works with the ASEAN academic communities, and as an international educator, she has been invited as a visiting scholar to Canada, Germany, Finland and Thailand. She serves as an associate editor for the e-Review Tourism Journal and fellow of the Royal Geographical Society. She co-founded and manages the Refugee and Migrant Leisure Network with community organisations and local councils based in Southern England.
The seminar has been organised in collaboration with Middlesex University Dubai's Institute for Sustainable Development and the Task Force on Happiness and Wellbeing.