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Research Seminar Series - Research Culture and Challenges in the UAE

Event information

START DATE 06 March 2019

Middlesex University Dubai, Oasis Theatre

END DATE 06 March 2019

We are pleased to invite you to our Wednesday Research Seminar. It will be held on March 6th from 4pm, at Middlesex University Dubai in the Oasis Theatre, Block 16, Knowledge Park.

Wednesday Research Seminar Series was launched in 2008, and has featured more than 245 presentations to date. The seminars provide a forum for researchers to share their work. Presenters include faculty from Middlesex University Dubai and other universities in the United Arab Emirates, as well as researchers from other global institutions. Dr. Jacinta Dsilva will deliver seminar on:

“Research Culture and Challenges in the UAE”

 Jacinta Dsilva


Research has significant importance in every market since it opens door to new information about several things known and unknown. Conducting new research give a boost to researchers as they can identify new trends and test models which can be of great worth to several industries, however, conducting research in some parts of the world is challenging.  In 2010, Dr Jacinta Dsilva embarked on a journey to do her doctoral research on Service Quality of Low Cost Carriers in the Middle East with great enthusiasm and zeal, however, very soon realized that the reality is different.  The seminar will discuss her research on the Service Quality Model for the Low-Cost Carriers as well as the challenges she went through to make the research successful.  Finally, some do’s and don’ts will be discussed for those who are likely to take on this journey in their near future.


Dr Jacinta Dsilva is a visiting Senior Lecturer at MODUL University, teaching International Business and Tourism related subjects.  In the past, she has worked with Higher Colleges of Technology and Emirates Aviation University. She has been a successful academician for the past 18 years and has both corporate as well as an academic background in several business areas.  She has worked as a System Wide Course Team Leader for three subjects while at Higher Colleges of Technology. She is a graduate from Coventry University with a PhD degree in Marketing and Service Quality.  She also holds a double Masters; in Human Resource Management and Marketing. Earlier in her career, she has worked as Team Leader at Barclays Bank, Dubai and ANZ Grindlays in India.

She is an active member of Evolvin’ Women, a social platform for sourcing women talented in hospitality, differently. Recently, she has joined as an editorial board member of International Journal for Innovative Engineering and Management Research. She has been an active member of the Academy of International Business and has presented several papers locally and internationally.  She has also organized several local and international level conferences while at AIB MENA as Manager Interns.

We look forward to welcoming you at the seminar.

If you are interested in presenting at one of our future seminars, or would like to recommend someone, please contact:

Middlesex Associates FZ LLC, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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