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IEBE Features: UFC Gym Founder & President of UFC Gym

Event information

START DATE 07 November 2018

Oasis Theatre

END DATE 07 November 2018

Middlesex University Dubai’s Institute for Entrepreneurship and Business Excellence (IEBE) is delighted to announce an exciting guest talk from UFC Gym Founder Mark Mastrov and President of UFC Gym Adam Sedlack on 7 November 2018.

Mark Mastrov is the CEO of UFC Gym, a Principal at New Evolution Fitness Company, LLC (NEFC), the Founder of 24 Hour Fitness Worldwide, Inc., and many other well known brands within the fitness industry. UFC Gym is a partnership between the UFC and New Evolution Ventures (NeV), a health, wellness, and fitness investment and management firm.

About the Speakers

Mark Mastrov

Within the health and fitness industry, Mark Mastrov is considered a pioneer, innovator and worldwide visionary. He is credited with not only introducing industry leading fitness club designs and services such as around-the-clock access, month-to-month membership and electronic monthly billing and personal fitness training in a multi club setting, but also with innovative partnerships and sponsorships. From the US Olympic Team, free after school programmes for high school athletes, partnering with celebrities to open co-branded clubs, supporting NBC’s innovative reality television programme the ‘Biggest Loser’, and pioneering fitness in numerous countries around the world, Mastrov has seen and done it all in his 25+ year career within the industry.

Adam Sedlack

Adam Sedlack has almost 24 years of experience in the fitness industry. During his 14 years at 24 Hour Fitness, Sedlack worked in almost all major markets in the US including San Diego, Orange County, Bakersfield, Tennessee, Missouri, Dallas and more. He has won multiple awards for his performance at 24 Hour Fitness including club, region and district awards and was recognised as the top sales person in the entire Company. Sedlack left 24 Hour Fitness in 2008 to join New Evolution Ventures as the President in charge of UFC Gym. Under his leadership, UFC Gym has quickly grown from a start-up to the 14th largest fitness business in the US with operations in California, Hawaii, and New York. Internationally, UFC Gym has expanded into 28 countries with 541 gyms in development, over $148 million in annual sales, and significant near-term growth prospects under both an owned model and a franchised model.

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