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Research Seminar Series - The HR Scorecard measures in a service firm in the UAE

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START DATE 18 April 2018

Oasis Theatre, Block 16

END DATE 18 April 2018

We are pleased to invite you to Wednesday’s research seminar. It will be held on Wednesday 18th April, from 4pm, at Middlesex University Dubai in the Oasis Theatre, Block 16, Knowledge Park. The Research Seminar Series was launched in 2008, and has featured more than 220 presentations to date. The seminars provide a forum for researchers to share their work. Presenters include faculty from Middlesex University Dubai and other universities in the United Arab Emirates, as well as researchers from other global institutions. This week’s presentation is:

The HR Scorecard measures in a service firm in the UAE

Neelofer Mashood and Rhoderick Romano

Middlesex University Dubai


All organizations have an obligation to their stakeholders to perform well. They depend on the quality, dedication, enthusiasm, expertise, and skills of the people working with them at every level. Research shows that good HR practice and firm performance are correlated. The HR policies created by an organization affect HR practice and these in turn influence employee attitudes and behaviors which will, in turn again impact on service offerings and customer perceptions of value. Hence it becomes imperative that organizations develop and implement HR strategies that are integrated with business strategies and support their achievement. This study aims to explore how a strategy-focused HR impacts an organization with measurable results, i.e., the bottom-line. The study identifies what HR measures are monitored and which of these are linked to strategy. The study makes an attempt to fill the gap in the literature that focuses on firms in the United Arab Emirates.


Neelofer Mashood is a lecturer at Middlesex University Dubai. She teaches Human Resource Management and Services Management at the University’s Business School. She has a BSc and an MBA degree from Aligarh Muslim University, in India; an MA in Education in leadership Management and Change and a PG CertHE from Middlesex University. Neelofer has been teaching for the last 17 years and has research interests in Cross Culture Management; Localization policy; Entrepreneurial Research and Best Practice in Higher Education.

Rhoderick Romano is a lecturer at Middlesex University Dubai teaching modules like Services Marketing Management, International Management & Ethics, and Enterprise & Small Business. He is an MBA graduate from Middlesex University Dubai and did his Bachelors Majoring in Philosophy with The University of Santo Tomas, Philippines. He is a founding member of The Institute for Entrepreneurship and Business Excellence (IEBE) in Middlesex University Dubai. His research interests include Strategic Human Resource Management (SHRM) in the UAE, Antecedents of SME success in the UAE, and Developments of Social Entrepreneurship in the UAE.

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