'Innovative Marketing Communications Case-studies', by Sandeep Fernandes, Creative Director at TBWA\RAAD Dubai. After having spent 21 years in advertising, Sandeep still believes there’s no better place to be. At his first agency in Mumbai, the view from his window was the city’s biggest cemetery. Today, he looks out at the world’s tallest building and is glad to have left the voices behind. Over the last 14 years in Dubai, he has worked on Axe, HSBC, Nissan, Infiniti, Standard Chartered, Henkel and Nivea. He has won a Grand Prix at Dubai Lynx and the MENA Effies, as well as awards at The One Show, Cannes Lions and New York Festivals.

This session will look at two campaigns that have been edgy yet highly successful in creating impact for their brands (Xbox & Burger King) and will last for approximately 45 minutes.