Mr. Zeeshan Merchant, Director- Communications Planning at OMD - UAE. OMD is Optimum Media Direction and is part of Omicom as a group will be conducting a guest lecture on 'Campaign Strategy and Media Planning'

OMD worldwide is the leading global media communications agency, with more than 10,000 employees across 100 countries serving the world’s highest profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for Media for an unprecedented nine consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011, 2013 and 2014; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age. http://www.omd.com/