This Professional Social Media Training course was organised and delivered by Dr Evangelos Moustakas (www.moustakas.pro) who is an Associate Professor at the Marketing Department of Middlesex University in Dubai. He has been working as a Professor for Middlesex University in London, London School of Commerce, Prince Sultan University, King Faisal University and the American College of Greece. He has authored a large number of research publications and presented his work at International Conferences in Europe, US and the Middle East. He is a regular invited columnist to several Digital Marketing and Technology publications.
The purpose of the program was to help participants understand the evolving landscape of social media and acquire a toolkit for delivering their own e-marketing strategy. This innovative Course looked at how social media such as Facebook, Twitter, LinkedIn, Slideshare, Pinterest and Snapchat can be used to communicate with potential and existing customers effectively as well as spread the word about events and activity programs. The Professional Course helped participants start developing their own social media optimisation campaign.
The workshop covered the following topics:
i) Integration of Social Media with other marketing activities;
ii) Building, managing and monitor online social media campaigns; learning to use Facebook new ad platform;
iii) Targeting the right online audience, LinkedIn marketing for growing business;
iv) Generating campaigns on Twitter,
v) The power of Pinterest and Snapchat marketing;
vi) Integrating social media platforms, apps and social media metrics;
vii) Monitoring, measuring and reporting on Social Media ROI.
viii) Using advanced social listening tools for brand monitoring and engagement.