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Advanced Social Media Master Class 2018

Advanced Social Media Master Class 2018

On the 26th of April 2018, the Centre of Innovation and Excellence organised an Advanced Social Media Master Class. The Course was delivered by Dr Evangelos Moustakas, Professor in Digital Marketing and Social Media strategist. 

This Advanced Social Media Master Class helped participants understand the evolving landscape of social media and acquired a toolkit for delivering their own social media strategy. The master class focused on hands-on exercises using pioneer processes and empowered participants in their digital transformation to: 

  • Assess current trends using social listening tools
  • Audit digital assets and identify digital opportunities
  • Set actionable and measurable social media objectives
  • Segment audiences and map customer journey
  • Produce effective content
  • Use suitable social media channels for different business goals and objectives
  • Develop successful social media campaigns on Facebook, Instagram, LinkedIn, Twitter and Snapchat
  • Measure and optimise social media campaigns

Read about the MSc Digital Marketing

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