Staff Profile

Stephen King MA SFHEA

Biography

Stephen (Steve) teaches across three media programmes in Middlesex University’s Dubai campus – Journalism & Creative Writing, Advertising, PR and Branding, and Digital Media.  Over the past eight years, his students have won dozens of industry awards for advertising campaigns, entrepreneurship, academic research and content creation. This includes being named "University of the Year" by the Dubai Lynx in 2019, and being represented in the EUPRERA PR Arena competition, and ICCO University PR World Cup. 

He has personally been awarded an innovation award in administrative services as a supporter of the Careers and Employability Services function and received the Middlesex University “One Award” for Outstanding Contributions to Putting Students First in 2019. He has been named amongst the top 25 most innovative PR professionals in EMEA by industry journal, PRovoke Media, and has over 15 years of practice experience working with global PR agencies within the networks of Interpublic Group, Publicis, and WPP. 

He holds two Masters degrees from Middlesex University, a Bachelor's degree in Advertising and Marketing from Lancaster University and is a senior Fellow of Advance HE. He speaks French and practices the alto saxophone and clarinet. 

Qualifications
  • MA Higher Education (Middlesex University)
  • MA Global Governance and Sustainable Development (Middlesex University)
  • PG Certificate in Higher Education (Middlesex University)
  • BA Advertising & Marketing (Lancaster University) 
Previous Positions
  • Hill + Knowlton Strategies, PR Director
  • Etisalat Group, Senior Manager CSR & Sponsorship
  • ASDA'A Burson-Marsteller, PR Director
  • Weber Shandwick MENA, PR Director
  • MSL Worldwide, Account Manager 
Awards and achievements
  • PRovoke Media Innovator 25 list (2020)
  • Middlesex University One Award for Outstanding Achievements for Putting Students First (2020)
  • Middlesex University Innovation Award for Administrative Services (2020) 
Membership of professional bodies and associations
  • AEISEC, Oversight Board Member 2022
  • European Public Relations Education and Research Association (EUPRERA)
  • International Advertising Association (IAA)
  • Public Relations and Communicators Association (PRCA) 

Research

UN Sustainable Development Goals: A framework to evaluate sincerity for implementing long-term sustainability pledges 

- Submitted to International Journal of Sustainable Society

Contributor to Art By Nature magazine (http://www.artbynaturemag.com/) 

A digital magazine presenting various contemporary and experimental art techniques inspired by nature and published in the Netherlands.

Research Interests
  • Digital Media
  • Entrepreneurship
  • Higher Education
  • Sustainability
Select conference participation, including virtual
  • King, S. and Prasetyo, J. (2023) A Collaborative Inquiry into Integrating Artificial Intelligence into Curriculum Design. 2nd International Conference on Technology, Innovation, and Sustainability in Business Management (ICTIS 2023), Middlesex University Dubai, UAE, May 4, 2023.  
  • King, S. (2022) UN Sustainable Development Goals: A Rubric to Evaluate Sincerity for Implementing Long-Term Sustainability Pledges. 10th International Conference on Business Management, Shaheed Bhagat Singh College, India, November 11, 2022.
  • King, S. (2022) Integrating SDGs into HE. Global Learning for an Open World (GLOW). Actionable Innovations Global, USA, November 19, 2022.  
  • King, S. & Bhatia, A. (2022) Manifestations of digital poverty identified during the Covid-19 pandemic and predicted impacts to quality of learning. International General Education Conference, Higher Colleges of Technologies, UAE, October 5, 2022.
  • King, S. (2022) Do's and Don'ts for Advising by Dark social. Annual Learning & Teaching Conference, Middlesex University, UK, September 7, 2022.
  • King, S. (2021) Integrating digital desktop roleplay platforms to build a virtual classroom. Teaching & Learning Conference, Middlesex University Dubai, UAE June 6, 2021.
  • King, S. (2020) Observed National Objectives in Supporting, Implementing and Reporting on the UN SDGs. ERPBSS 2020: Middlesex University Dubai, January 15, 2020.

Selected Non-Academic Conferences Participation

  • Panelist: Interactive Session: To infinity and beyond - The workforce of tomorrow. Leadership Excellence for Women Symposium - LEWAS 2022, Bahrain, November 30, 2022.
  • Panelist: Ensuring Equitable Access to Education by Bridging the Digital Divide. Green Hope Foundation at the High-Level Political Forum for Sustainable Development, USA, July 6, 2022.  
  • Moderator: Panel Discussion – Youth Panel. Sustainable Living Plan Green Recovery - Building Back Better, Unilever, UAE, January 13, 2021.  
  • Moderator: Panel Discussion – Wholesale and Capacity. Telecom Review Leaders’s Summit. Trace Media, UAE, November 19, 2020.  
  • Moderator: Launch of CNN Academy. CNN, UAE, October 22, 2020.  

Other creative output

  • Art By Nature Magazine: a digital magazine which I have been voluntarily helping to produce since 2017.  Web address: http://www.artbynaturemag.com/.  
  • Incongruent: a co-created podcast that started as a result of the COVID19 quarantine period. The podcast is available across all major channels (Apple Podcasts, Google Podcasts, Amazon, Spotify etc). Web address: https://incongruent.buzzsprout.com/

King, S., & Paris, C. M. (2021). UN sustainable development goals: a rubric to evaluate sincerity for implementing long-term sustainability pledges. International Journal of Sustainable Society, 13(4), 273-286.

Faculty Members

Heather Shipman
Heather Shipman
Senior Lecturer
Dr David Tully FHEA
Dr David Tully FHEA
Head of Media, Senior Lecturer
Deema Maghalseh
Deema Maghalseh
Senior Lecturer in Film
Dr Ruta Vaidya Ph.D, FHEA
Dr Ruta Vaidya Ph.D, FHEA
Senior Lecturer in Journalism and Digital Media