• PhD Electronic Marketing (Middlesex University in London)
• MSc Electronic Commerce (Middlesex University in London)
• Postgraduate Certificate in Higher Education (PGCertHE) (Middlesex University in London)
• BA Business Administration (Middlesex University in London)
• Certificate in Leadership, Executive Education Program, Harvard Business School
• Classical guitar and solfège‎ Diploma (Athens Conservatoire)

Awards and achievements

• Sustainability Pavilion Team Leader, EXPO2020 (2021)
• Member of the House of Volunteers Interview Team, EXPO2020 (2019 - 2021)
• Reciprocal Visit Awards Loyola University Chicago, School of Business Administration (2007, 2009, 2010, 2011, 2013, 2018, 2020)
• Teaching and Learning Innovation Award, Middlesex University Dubai (2018)
• Visiting Research Associate (2016+)
  Department of Information and Decision Sciences, College of Business Administration, 
  The University of Illinois at Chicago
• Research Recognition Award (2015)
  Business School, Prince Sultan University
• Research Scholarship University of Illinois in Chicago, Department of Business Administration (2004 – 2005)
• Greek State Scholarships Foundation Scholarship (2000 - 2005)

Membership of professional bodies and associations

• Examiner for the Hellenic Quality Assurance and Accreditation Agency (HQAAA)
• Special Interest Group e-marketing Chair Academy of Marketing in UK (2008 – 2013) 
• Member of the Academic Development Foresight Group (ADFG) Middlesex University in London (2007)
• Affiliate Member (Professional) Chartered Institute of Marketing (2006+)   

Research Grants

• Social Media United Nations Habitat Research Programme, Kingdom of Saudi Arabia (2016)
  The aim of the programme was to identify the top needs of women and youth within the country. Topics are related to accessibility (this include transportation and traffic), unemployment and availability of jobs, availability of proper housing, open space/public space, and Youth Councils.
• Research Leader for Prince Salman Research Grant – Riyadh, KSA (Awarded Dec 2014)
  Title of project: Developing and implementing a Social Media Strategy for Prince Sultan University including Prince Salman Research Centre and Community Services & Continuing Education Centre
• Research Leader for 'Alex Moon Research Grant' for Learning and Teaching (Awarded 2010) Middlesex University London
  Title of project: Developing a model for 3G Mobile Learning Application

Research Interests

• Digital Marketing and Social Media
• Leadership and Digital Transformation strategies

Selected Publications

Chapters in edited books: 

• E.  Moustakas, C. Ranganathan, N. Lamba (2020) Chapter 9 ‘Virtual Influencers in Digital Marketing: Innovative trend or Passing fad?’ Chapter at the book titled: ‘Emerging Human and Techno-Human Business Management Dynamics in a Globalized Environment’ NOVA Publishing ISBN: 978-1-53618-602-4
• E. Moustakas (2013) Chapter 7 ‘The impact of social networking in consumer behaviour’ PsicoSoma Publishing, Portugal  
• E. Moustakas, A. Sidiropoulou (2009) ‘Handbook of Research on E-Services in the Public Sector:  E-Government Strategies and Advancements’ University of Bahrain, Kingdom of Bahrain Information Science Reference Publishing, New York, ISBN 978-1-61520-789-3 
• E. Moustakas, C. Ranganathan, P. Duquenoy (2008), “Unsolicited Commercial Communication (SPAM): An exploratory Understanding Using Stakeholder Analysis”, in E-mail Scam and Spam, editor Asifa Begum, The Icfai University Press, 1st edition p. 56-74 ISBN 9788131417553 

Research Publications

• E. Moustakas, N. Lamba, D. Mahmoud, C. Ranganathan (2020) ‘Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers’ Conference IEEE Cyber Science 'Advancing Social Media Innovation and Convergence in a Digital Economy'
• C. Ranganathan, V. Mehta., T. Valkunde, E. Moustakas (2020) “Topics, Trends, and Sentiments of Tweets About the COVID-19 Pandemic: Temporal Infoveillance Study” Journal of Medical Internet Research (JMIR) 22 (10), e22624 | Impact Factor: 5.03
• E. Moustakas, R. Chandrasekaran, V. Katthula (2020) “Patterns of Use and Key Predictors for the Use of Wearable Health Care Devices by US Adults: Insights from a National Survey” The Journal of Medical Internet Research (JMIR) 22(9): e22443 | Impact Factor: 5.03
• E. Moustakas, A. Fragata, H. Teixeira, L. Cruz-Lopes (2018) ‘Mobile Banking: Evidence from Portugal’ Archives of Business Research Journal Vol 6, No 10
• E. Moustakas, L. Itani (2018) 'Towards the Development of a Framework to Enhance the Performance of Social Media Campaigns with Influencers for Beauty Product Brands in the UAE' 3rd International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS) Dubai, UAE
• E. Moustakas, L. Burger (2018) ‘Towards the Development of a Social Media Model for B2B Shipping Companies in the United Arab Emirates’ 3rd International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS) Dubai, UAE
• E. Moustakas (2015), ‘The impact of social media on consumer behaviour’ 3rd International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS) Dubai, UAE
• E. Moustakas, A. Fragata (2013) ‘Investigating the Determinants of e-Banking Loyalty for Large Business Customers: Two Empirical Models’ Journal of Economics, Business and Management,  Vol. 1, No. 2, May 2013 
• E. Moustakas, I. Oliveira (2012) ‘Towards the development of a mobile learning model for smart phones using stakeholders’ analysis’ Journal of Education Technology, Middlesex University 
• E. Moustakas, C. Ranganathan, P. Duquenoy (2006) Email marketing at the crossroads: A stakeholder analysis of unsolicited commercial email (spam)’. Internet Research Journal, Vol 16(1), 38-52. 
• E. Moustakas (2010) How m-learning (SMS texting) can enhance the student learning experience. Journal of Education Technology, Middlesex University 
• E. Moustakas, A. Bratu (2013) ‘Towards the development of a business research strategy for organising Professional Training Courses in social media in Romania' 3rd International Conference on Enterprise Marketing and Globalization in Singapore (22 - 23rd April, 2013)  
• E. Moustakas, A. Fragata (2012), “Investigating loyalty determinants in business banking in offline and online environments”, 4th International Business and Social Science Research Conference, Dubai, UAE  
• E. Moustakas, A. Sidiropoulou (2009) ‘A review of the main technical solutions to facilitate effective on-line dispute resolution mechanisms’ EEE'09 - The 2009 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, Las Vegas, Nevada, USA  
• E. Moustakas, R. Brennan, C. Ranganathan (2009) ‘Legislative approaches to tackle Unsolicited Commercial E-mail (SPAM): A cross-country comparative analysis’ Academy of Marketing Annual Conference 2009 
• E. Moustakas (2009), ‘Using the familiar: How m-learning (SMS texting) can enhance the student learning experience’ EEE'09 - The 2009 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, Las Vegas, Nevada, USA 
• E. Moustakas, A. Sidiropoulou (2009) ‘E-disputes at the crossroads: A stakeholder analysis of on-line dispute resolution mechanisms (ODR)’ 17th European Conference on Information systems, Verona, Italy

Corporate publications:

• Moustakas (2017) ‘Saudi Women Drivers Expected to Unlock Profits Far Beyond Autos’ Bloomberg Technology https://goo.gl/3tfTRQ Accessed 6 November 2017
• Moustakas (2017) ‘Adopting automation systems starts manually’ Gulf Marketing Review https://goo.gl/WTPSWV Accessed 6 November 2017
• Moustakas et. al. (2015) ‘The Queens of Saudi E-Commerce’
• Bloomberg Businessweek Middle East https://goo.gl/VfFLWM Accessed 6 December 2017
• Moustakas (2009) ‘Reviewing the e-marketing web presence of European airline companies’ e-Net surfing magazine, SMART Press Ltd, Athens Greece
• Moustakas (2007) ‘Measuring and evaluating the online shopping in EU’ e-Net surfing magazine, SMART Press Ltd, Athens Greece