Teaching Interests

• Electronic Marketing and Social Media
• Advertising and Digital Marketing
• International Marketing Communications

Research Interests

• Electronic marketing
• Social media
• Digital analytics

Selected Publications

Chapters in edited books: 

• E. Moustakas (2013) Chapter 7 ‘The impact of social networking in consumer behaviour’ PsicoSoma Publishing, Portugal  

• E. Moustakas, A. Sidiropoulou (2009) ‘Handbook of Research on E-Services in the Public Sector:  E-Government Strategies and Advancements’ University of Bahrain, Kingdom of Bahrain Information Science Reference Publishing, New York, ISBN 978-1-61520-789-3 

• E. Moustakas, C. Ranganathan, P. Duquenoy (2008), “Unsolicited Commercial Communication (SPAM): An exploratory Understanding Using Stakeholder Analysis”, in E-mail Scam and Spam, editor Asifa Begum, The Icfai University Press, 1st edition p. 56-74 ISBN 9788131417553 

Research Publications

• E. Moustakas, A. Fragata (2013) ‘Investigating the Determinants of e-Banking Loyalty for Large Business Customers: Two Empirical Models’ Journal of Economics, Business and Management,  Vol. 1, No. 2, May 2013 

• E. Moustakas, I. Oliveira (2012) ‘Towards the development of a mobile learning model for smart phones using stakeholders’ analysis’ Journal of Education Technology, Middlesex University 

• E. Moustakas, C. Ranganathan, P. Duquenoy (2006) Email marketing at the crossroads: A stakeholder analysis of unsolicited commercial email (spam)’. Internet Research Journal, Vol 16(1), 38-52. 

• E. Moustakas (2010) How m-learning (SMS texting) can enhance the student learning experience. Journal of Education Technology, Middlesex University 

• E. Moustakas, A. Bratu (2013) ‘Towards the development of a business research strategy for organising Professional Training Courses in social media in Romania' 3rd International Conference on Enterprise Marketing and Globalization in Singapore (22 - 23rd April, 2013)  

• E. Moustakas, A. Fragata (2012), “Investigating loyalty determinants in business banking in offline and online environments”, 4th International Business and Social Science Research Conference, Dubai, UAE  

• E. Moustakas, A. Sidiropoulou (2009) ‘A review of the main technical solutions to facilitate effective on-line dispute resolution mechanisms’ EEE'09 - The 2009 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, Las Vegas, Nevada, USA  

• E. Moustakas, R. Brennan, C. Ranganathan (2009) ‘Legislative approaches to tackle Unsolicited Commercial E-mail (SPAM): A cross-country comparative analysis’ Academy of Marketing Annual Conference 2009 

• E. Moustakas (2009), ‘Using the familiar: How m-learning (SMS texting) can enhance the student learning experience’ EEE'09 - The 2009 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, Las Vegas, Nevada, USA 

• E. Moustakas, A. Sidiropoulou (2009) ‘E-disputes at the crossroads: A stakeholder analysis of on-line dispute resolution mechanisms (ODR)’ 17th European Conference on Information systems, Verona, Italy

For a complete list please visit: http://www.moustakas.pro/index.php/research