Dr Evangelos Moustakas holds a BA in Business Administration, a Post Graduate Certificate in Higher Education (PGCertHE), an MSc in Electronic Commerce and a PhD in Electronic Marketing from Middlesex University (London, UK). He is an Examiner for the Hellenic Quality Assurance and Accreditation Agency (HQAAA), a Member of the Academic Development Foresight Group at Middlesex University (London), an Affiliate Member (Professional) of the Chartered Institute of Marketing, and Special Interest Group e-marketing Chair Academic of Marketing in the UK.
He has been awarded a Greek State Scholarships Foundation Scholarship, a Research Scholarship at the Department of Business Administration at the University of Illinois in Chicago (US), and Reciprocal Visit Awards at Loyola University Chicago (School of Business Administration). He also received a Certificate of Appreciation for Research Achievements at the Research Centre at Prince Sultan University (Saudi Arabia).
He is the Head of the University’s Centre of Innovation and Excellence – which provides a link between industry and academic to advance education, research, corporate training and outreach in key areas. His teaching interests include Electronic Marketing and Social Media, Advertising and Digital Marketing, and International Marketing Communications.
He is the CEO for Alpha Media Digital Communications in Saudi Arabia and UAE.
Awards and achievements
Teaching and Learning Innovation Award 2018, Middlesex University Dubai
Membership of professional bodies and associations
Digital Marketing and Social Media
Leadership and Digital Transformation strategies
Chapters in edited books:
E. Moustakas, A. Fragata, H. Teixeira, L. Cruz-Lopes (2018) ‘Mobile Banking: Evidence from Portugal’ Archives of Business Research Journal Vol 6, No 10
E. Moustakas, L. Itani (2018) 'Towards the Development of a Framework to Enhance the Performance of Social Media Campaigns with Influencers for Beauty Product Brands in the UAE' 3rd International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS) Dubai, UAE
E. Moustakas, L. Burger (2018) ‘Towards the Development of a Social Media Model for B2B Shipping Companies in the United Arab Emirates’ 3rd International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS) Dubai, UAE
E. Moustakas (2015), ‘The impact of social media on consumer behaviour’ 3rd International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS) Dubai, UAE
E. Moustakas, A. Fragata (2013) ‘Investigating the Determinants of e-Banking Loyalty for Large Business Customers: Two Empirical Models’ Journal of Economics, Business and Management, Vol. 1, No. 2, May 2013