Middlesex University Dubai’s third year students were invited to attend the IAA (InternationalAdvertising Awards) Apprenticeship Future Leaders Programme on 24 and 25 November 2020.
The IAA converted their annual face-to face conference into an online virtual 2 day event with 6hours of live interaction. It was aimed at helping senior students and faculty understand how tonavigate the transition from academia to a career in marketing and advertising. Up to 50 studentsfrom Middlesex’s Business and Media Studies departments currently in their final year of theirdegrees participated. They listened, practiced and networked with 21 industry speakers from theMENA region. The event included keynote presentations, discussions & workshops with regional &international industry practitioners, recruiters & clients; such as Nestle, Unilever, Coca Cola andEmirates NBD to name a few. Students were given tips, tools and plenty of guidance on how toembark on their journey in the Marketing, Advertising & Communications Industry.
Students were thrilled to have been part of such an amazing event, to have gained such insightsand knowledge from the industry’s experts, some even secured themselves job interviews via thenetworking breakout sessions. Middlesex’s close ties with the IAA provide the opportunity for studentsto be exposed to life after University, setting them up with the right tools and mindset for the futurethat lies ahead of them. As soon as the event finished, several students took to LinkedIn to sharetheir experience.