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IEBE successfully hosted the “On Blue Ocean Strategy” event featuring Dr. Philippe Bouvier


The Institute for Entrepreneurship and Business Excellence (IEBE) successfully featured esteemed speaker, Dr. Philippe Bouvier in a well-crowded Oasis Theatre at Middlesex University Dubai.

Dr. Bouvier is Founder and Managing Partner of Urban Value Creation Consulting, has a PhD with Honors from Paris VII University and an Executive MBA from INSEAD Singapore. He is also an Assistant Professor in strategy, innovation and entrepreneurship, a keynote speaker and author of numerous articles.

The event titled “On Blue Ocean Strategy” was an opportunity for the participants to learn how the dynamics of competition could possibly be made ‘irrelevant’ with thoughtful planning and design.

The session was particularly engaging with real-world examples, valuable experience knowledge from the speaker and useful advice for the audience on how to translate this learned concept into practice.

IEBE holds regular events to promote start-up activity and empower next generation entrepreneurs. For more information on IEBE, log into: or contact us via e-mail:

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