60 first year undergraduates experience beauty of UAE countryside and learn steps needed to protect it -
This week students from Middlesex University Dubai participated in a 'Connect With Nature' field trip organised by the Emirates Wildlife Society - WWF in conjunction with Waha Capital.
The 60 first year undergraduates, who are studying for a degree in Advertising, PR and Media, were taken to Wadi Showka in the Al Hajar mountains to learn about the natural environment in the UAE, and how they can contribute their energy and skills in conserving it.
Middlesex's degree includes a module where students must use the communications skills they learn in class, to support a social cause such as the environment.
Stephen King, lecturer at Middlesex University in Dubai said: "This field trip has inspired our students to appreciate nature and, has provided a deep insight to help develop powerful communications campaigns. Over the next 20 weeks they refine their campaigns to encourage friends and families to become more involved in protecting our natural heritage."
“Climate change is one of the biggest threats to humanity and life as we know it today in the UAE, and things will only get worse if we don’t act,” said Laila Mustafa Abdul Latif, Director General at EWS-WWF.
“We have the knowledge and the technology to reduce our contribution to climate change and ease the pressures caused by this on our society, and we want to drive this forward. Waha Capital is supporting our view that society should engage in the issue and that our youth should play a critical role in finding solutions and volunteering their time to act as ambassadors of the cause.”
Amer Aidi, head of marketing and corporate communications at Waha Capital, said: "EWS-WWF has designed an excellent initiative that addresses two crucial issues for our future — climate change and science education. We hope our partnership will help make the Environmental Youth Champions Programme a real success, and that it will leave a lasting impression on the young people involved."