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Middlesex MBA Students Study Luxury Fashion Industry in Milan


Milan is considered as the Fashion Capital of the world. Middlesex MBA students visited Milan as part of their course to study the luxury fashion industry. There is a lot to learn from the Fashion industry  about strategy, brand building, marketing communications, retail  displays, positioning, and other aspects of business. The students had the opportunity to be guided by the top academics in this filed and interact with industry professionals and make site visits to the stores. One of the MBA student said “ It was an absolutely amazing experience. A good blend of Learning and fun. It is a practical approach to learning and it is the way it should be done”

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