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Middlesex University Dubai students secure second place in KPMG Ace the Case Competition 2016


The students of Middlesex fervently participated in the ‘KPMG Ace the Case Competition 2016’ and successfully bagged the second position!

The three day event started with a networking evening - all the participants were given an opportunity to mingle and meet the judges prior to the competition. The second day featured a master class for students designed to give them an opportunity to improve their business case analysis skills, analytical capabilities and presentation skills; while getting to know the local KPMG senior members. This industry interaction provides students with great exposure, experience and confidence to face the real world.

The final day witnessed a fierce competition between 8 teams from all over UAE. The competing teams included undergraduate and postgraduate students from BITS, UOWD, American University of Dubai and Hult Business School. The students analyzed a business case from the airlines industry wherein they built a competitive edge for an emerging airline and evaluated its risks and risk management processes thereby developing a complete business model.

The judges were very impressed with the Middlesex team and highlighted the strength of their business strategies and confidence. The students were thrilled to make it to the finals and place second. The Middlesex team was the only undergraduate team to make it through to the finals, beating two MBA teams to take second place. The team consisted of Melissa Lobo, Sweta Ann Philip(2nd Year Accounting and Finance), Mira Dabhi (3rd Year Accounting and Finance) and Noor Zuberi(2nd Year International Business). The students were mentored by Dr. Vijaya Kumar, Senior Lecturer in Accounting, who has an impressive track record in reaching the top in prestigious competitions, at the local, regional and global level. 

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